Mattel to Relaunch Rescue Heroes Toy Line at Walmart
February 15 2019 - 11:59AM
Dow Jones News
By Michael Dabaie
Mattel Inc.'s (MAT) Fisher-Price said Friday it would relaunch
its Rescue Heroes preschool toy line exclusively at Walmart Inc.
(WMT).
The product line will be available at Walmart stores and
Walmart.com beginning this summer.
Beginning in April, digital content, including animated
episodes, will roll out on the YouTube Kids and Fisher-Price
platforms, Mattel said.
Fisher-Price said it is also hosting Rescue Heroes parking lot
events at Walmart stores to allow children to engage with fire
trucks and police cars.
The company said it is offering a Rescue Heroes action figure
honoring Joe Torrillo, a former Fire Department New York
firefighter who survived being buried by collapses at the World
Trade Center on Sept. 11, 2001.
Write to Michael Dabaie at michael.dabaie@wsj.com
(END) Dow Jones Newswires
February 15, 2019 11:44 ET (16:44 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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