Walmart Launches Virtual Summer Camp and Drive-In Movie Theater to Help Families Make the Most of Summer
July 01 2020 - 3:53PM
Business Wire
Summer is here and yet social distancing measures have drained
pool parties, stalled out family vacations and left camp bunks
bare. Now parents are in the hot seat to keep summer 2020 sweet for
their kids. That’s why, today, Walmart announced two new
experiences to help families make memories together, by reimagining
how they can turn parking lots and backyards into ‘can’t forget’
experiences. The first, Camp by Walmart, is a free star-studded
virtual camp that brings summer fun directly to customers’ own
backyards, and the second, in partnership with Tribeca Enterprises,
is a touring drive-in movie theater that will transform Walmart
parking lots into outdoor cinemas.
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“Summer hasn’t really felt like summer yet and I know I hear
every day, ‘Mom, I’m bored!’,” said Janey Whiteside, chief customer
officer, Walmart. “Through our digital means and vast footprint of
stores, we’re hoping to bring some summer fun to families across
the country. We know Walmart plays a role in our communities that
extends far beyond getting them necessary supplies, and we see that
now more than ever.”
Camp by Walmart
Walmart is teaming up with Drew Barrymore, Neil Patrick Harris,
LeBron James, Idina Menzel and Todd Oldham to bring summer fun to
kids across the country through a new camp designed for the
internet, Camp by Walmart, produced and developed in
partnership with CAMP, a Family Experience Company, and powered by
the interactive video platform eko. Each professional is stepping
outside of their day job to serve as camp counselors, leading kids
through sessions varying from arts and crafts to fitness and other
activities to keep them active and entertained.
Starting July 8, families can access 50 Camp by Walmart
activities for free by visiting the Walmart app. Celebrity and
expert-led camp sessions will roll out across the summer,
including:
- “The Great Family Challenge,” which features various
family-bonding activities, including actress Drew Barrymore
taking campers through a make-up tutorial and basketball star
LeBron James leading participants through mental and
physical activities with help from his I PROMISE School
educators
- A morning kick-off with Head Camp Counselor, actor Neil
Patrick Harris, who sends families through one of 14 camp
challenges, from “Neil’s Charades” to musical Mad Libs
- “Skills Camp” is a talent show which features experts teaching
new skills, like singer and actress Idina Menzel, who
showcases her singing skills to campers
- And, designer Todd Oldham reimagines “Smarts and
Crafts,” which teaches campers about creativity through the lens of
arts, crafts and fashion
Camp by Walmart will offer 200 more new activities throughout
the summer to keep families everywhere entertained.
eko's patented technology allows campers to make choices along
the way that shape the outcome of their experience, creating
increased interactions that reflect campers’ interest.
To access Camp by Walmart, customers can download the Walmart
app, or update their existing Walmart app, and look for Camp by
Walmart in the app’s Services tab from the bottom navigation.
Drive-In
For families missing the big screen, Walmart will be working
with Tribeca Enterprises for two drive-in experiences. Walmart is
transforming 160 of its store parking lots into contact-free
drive-in movie theaters where customers can safely gather to watch
movies programmed by the Tribeca Drive-in team.
Beginning in August, Walmart will roll out this red carpet
experience in towns across the country for a combined 320 showings.
This family-friendly night will include hit movies, special
appearances from filmmakers and celebrities and concessions
delivered right to customer vehicles.
Walmart’s drive-in tour will run through October. Additional
details will be announced closer to the start of the tour. More
information can be found here: https://walmartdrive-in.com/.
Ahead of each screening, Walmart will make it easy for families
to fill their picnic baskets by ordering their drive-in essentials
online for curbside pickup on the way to their movie.
For families itching for the big screen now, Walmart is also
partnering with the Tribeca Drive-in to serve as a presenting
partner for its Tribeca Drive-In movie series, which begins this
Thursday, July 2.
"Drive-Ins have been a signature program for Tribeca since we
started the Tribeca Film Festival 19 years ago after 9/11,” says
Jane Rosenthal, CEO and Co-Founder of Tribeca Enterprises and
Tribeca Film Festival. "But now, the Tribeca Drive-In is much more
than a fun, retro way to see movies — it’s one of the safest ways
for communities to gather. We are thrilled to partner with Walmart
to bring more people together around the shared cinematic
experiences that Tribeca is known for."
Throughout July, families in Arlington, TX, Pasadena, CA, Nassau
County, NY and Orchard Beach in the Bronx, NY will be treated to
Tribeca Drive-In screenings of modern classics and family
favorites, like Wonder Woman and Space Jam, with a mix of ticketed
and free events honoring frontline workers. The full schedule and
tickets can be found at TribecaFilm.com.
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save
money and live better - anytime and anywhere - in retail stores,
online, and through their mobile devices. Each week, over 265
million customers and members visit approximately 11,500 stores
under 56 banners in 27 countries and eCommerce websites. With
fiscal year 2020 revenue of $524 billion, Walmart employs over 2.2
million associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity.
Additional information about Walmart can be found by visiting
corporate.walmart.com, on Facebook at facebook.com/walmart and on
Twitter at twitter.com/walmart.
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Media Contact: Molly Blakeman - 800-331-0085
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