NEW
YORK, Feb. 8, 2024 /PRNewswire/
-- VTEX (NYSE: VTEX), the composable and complete
commerce platform for both B2C and B2B brands, today proudly
announced its recognition as a Leader in the IDC MarketScape:
Worldwide B2C Digital Commerce Platforms for Midmarket Growth 2024
Vendor Assessment (doc #US50626123, January
2024). VTEX is named a Leader among 25 digital commerce
vendors assessed for their capabilities and strategic approach to
B2C use cases.
This announcement comes just months after VTEX was
named a Leader in the IDC MarketScape: B2B Digital Commerce
for Midmarket Growth 2023–2024 Assessment (doc #US50625723,
December 2023). We believe this dual
recognition underscores VTEX's ability to support clients from
diverse industries like retail, CPG, grocery, manufacturing,
distribution, and others with unique digital commerce business
models. The IDC MarketScape identified VTEX's strengths as:
VTEX Excels in Unified Commerce and Native Marketplace
Capabilities
- Unified commerce: Unified commerce is a term
with many potential definitions in commerce; VTEX can competently
cover each possible angle — B2B, B2C, B2X, omni-channel (retail
plus ecommerce), experiential commerce (live commerce,
conversational commerce, and guided shopping), and marketplaces —
either directly or via composable commerce API
integrations.
- Native marketplace capabilities and OMS: VTEX
offers OMS and marketplace modules that allow merchants to operate
their own online marketplace and sell across one another's online
stores.
Developer-Empowering Solutions and Efficient Serverless
Development
- Developer-friendly: The VTEX platform's CLI
and API support, as well as features to leverage TypeScript, React,
GraphQL, and Node.js, can streamline the development process and
allow for seamless integration and data organization.
- Serverless development platform: VTEX IO
serves as a comprehensive low-code platform, enabling rapid
development and extension of ecommerce solutions. It offers
cloud-native infrastructure for automatic scaling, workspaces for
A/B testing that do not affect the user experience, and both store
and application frameworks for easy storefront customization and
creation of custom apps and integrations.
"We believe this achievement validates our strategy to be the
backbone for composable commerce and our execution capability. The
market is changing and CEOs from brands and retail are looking for
a more simple architecture." said Mariano
Gomide de Faria, founder of VTEX. "At VTEX, we sit at the
crossroads of functionality and efficiency, saving retail
businesses time and money while future-proofing them as the premier
choice to their customers."
"VTEX has always committed itself to be the leading composable
and complete commerce platform, and 23 years, 3,400 active online
stores, and 38 countries later, we believe this achievement of
being named aLeader is a testament to the strength of our
technology," said Santiago Naranjo,
CRO at VTEX. "Brands and retailers are acknowledging the evolving
trends in the ecommerce and are embracing multiple channels
to reach their customers. VTEX is positioned at the intersection of
functionality and efficiency, providing businesses the resources
they need to save time and money while positioning them to meet
their audience where they are."
To learn more about VTEX being named a Leader in the IDC
MarketScape: B2C Digital Commerce Platforms for Midmarket Growth,
read the report excerpt here.
About VTEX
VTEX (NYSE: VTEX) is the composable and complete commerce
platform forward-thinking CEOs and CIOs choose to smarten up their
investments. VTEX helps brands and retailers modernize their stack
and reduce maintenance costs by rapidly migrating from legacy
systems, connecting their entire value chain, and making inventory
and fulfillment their strength. As a leader in digital commerce,
VTEX is trusted by more than 2,600 B2C and B2B customers, including
Carrefour, Colgate, Motorola, Sony, Stanley
Black & Decker, and Whirlpool, having over 3,400 active
online stores across 38 countries (as of FY ended on December 31, 2022). For more information, visit
www.vtex.com.
About IDC MarketScape
The IDC MarketScape vendor assessment model is designed to
provide an overview of the competitive fitness of ICT (information
and communications technology) suppliers in a given market. The
research methodology utilizes a rigorous scoring methodology based
on both qualitative and quantitative criteria that results in a
single graphical illustration of each vendor's position within a
given market. IDC MarketScape provides a clear framework in which
the product and service offerings, capabilities and strategies, and
current and future market success factors of IT and
telecommunications vendors can be meaningfully compared. The
framework also provides technology buyers with a 360-degree
assessment of the strengths and weaknesses of current and
prospective vendors.
Press Contacts For VTEX
Walker Sands -
vtex@walkersands.com
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SOURCE VTEX