The campaign
celebrates the collection's bold, luxe styles
alongside dynamic women – from the return of
brand icons to new trailblazing talent.
NEW
YORK, Aug. 9, 2023 /PRNewswire/ -- Today,
Victoria's Secret announced the debut of The Icon by Victoria's Secret, a new collection of bras,
panties and lingerie that celebrate the shape of you. Centered
around the new Icon by Victoria's Secret Push-Up Demi Bra, the
campaign features megawatt talent including Adut Akech, Hailey
Bieber, Paloma Elsesser,
Sui He and Emily Ratajkowski, as
well as the return of Gisele Bündchen, Naomi Campbell, Adriana
Lima, and Candice
Swanepoel.
Lensed by acclaimed photographer Mikael
Jansson and styled by Camilla
Nickerson, the campaign features silhouetted imagery that
captures the power of each woman in the cast. Select talent
included in the campaign will also be featured in The Tour, the
brand's reimagined fashion show that will center on emerging global
creatives, premiering this fall.
"We are so excited to be launching The Icon by Victoria's
Secret collection. The collection was made to enhance one's natural
shape while staying true to the supportive and seamless look that
we love. It's an exciting, elevated collection to add to your
wardrobe, while reinforcing that we are all icons" said
Janie Schaffer, Chief Design Officer
at Victoria's Secret
The collection includes the Icon by Victoria's Secret
Push-Up Demi Bra, which features a first of its kind lifting
and shaping technology that is customized to enhance the wearer's
natural shape. With an all over lace that disappears under clothes,
the bra also features light push-up padding, a smoothing wing and
fully adjustable and convertible straps. The full collection, that
includes panties, slips and robes featuring the brand's classic
logo design, starts at $18.50 for
panties, $54.95 for bras and
$34.95 for lingerie, with sizes
ranging from 32A-44DDD, XS-XXL. The Icon Collection was made to be
your new signature style.
To shop The Icon collection early, visit victoriassecret.com
and register to become a member of Victoria's
Secret Collective Loyalty Program. The collection will officially
become available in retail locations nationwide on Thursday, August 10.
The collection will also be available in international retail
locations and online, launch dates per region to be announced.
Notes to Editors:
Stay Connected:
Victoria's
Secret: https://www.victoriassecret.com
Instagram: https://instagram.com/VictoriasSecret
Twitter: https://twitter.com/VictoriasSecret
Facebook: https://www.facebook.com/victoriassecret
TikTok: https://www.tiktok.com/@victoriassecret
Victoria's Secret & Co. (NYSE: VSCO) is a specialty
retailer of modern, fashion-inspired collections including
signature bras, panties, lingerie, casual sleepwear, athleisure and
swim, as well as award- winning prestige fragrances and body care.
VS&Co is comprised of market leading brands, Victoria's Secret
and Victoria's Secret PINK, that share a common purpose of
inspiring and uplifting our customers in every stage of their
lives, and Adore Me, a technology-led, digital-first innovative
intimates brand serving women of all sizes and budgets at all
phases of life. We are committed to empowering our more than 30,000
associates across a global footprint of approximately 1,350 retail
stores in approximately 70 countries. We provide our customers with
products and experiences that make them feel good inside and out
while driving positive change through the power of our products,
platform and advocacy.
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SOURCE Victoria's Secret