LOS ANGELES, July 16, 2021 /PRNewswire/
-- Pacsun is thrilled to announce all-new
merchandise by recently announced Guest Artistic
Director, A$AP Rocky. Launching first under the
critically acclaimed performer and fashion icon's A$AP Worldwide
will be a capsule collection with footwear and apparel
brand Vans and a capsule collection from American
sports heritage brand Russell Athletic. The collections
come as a result of Rocky's desire to partner with a classic
footwear brand and an apparel brand that is known for premium
fleece, with a goal of working with both brands to curate
head-to-toe looks.
"This partnership is special to me because it's a collaboration
that combines my roots, A$AP Worldwide, and some of the most
respected heritage brands that have roots in both the sportswear
and lifestyle worlds. Together with Pacsun, we will be
releasing several limited edition collections that are both
nostalgic and forward at the same time," said Rocky.
"We're thrilled to continue our partnership with Rocky in this
new role, he is the perfect combination of high fashion and
streetwear appeal," said Alfred
Chang, Co-CEO of Pacsun. "Rocky's energy and outlook on
culture really translates in his designs, and we're looking forward
to our customers embracing it as much as we do and sharing the
unique product offerings and collaborations that they're always
looking for."
The Pacsun and A$AP capsule collection with Vans will
include two new iterations of the Old Skool silhouette,
consisting of black canvas and white leather colorways and
materials with the addition of flame decorations on the
side.
The Russell Athletic x A$AP Worldwide capsule truly speaks to
the brand's heritage and consists of four classic styles that it's
known for: t-shirts, shorts, pullover hoodies and sweatpants. The
collection's color palette includes black, white, rust, bright blue
and green while featuring a unique contrast stitch detail that
allows the collection to stand out. The fleece pieces, featuring
premium cotton jersey fleece, will feature a new, all over skull
print that captures the spirit of the collaboration.
The launch of the product offering is celebrated with an
exclusive short film directed
by Aisultan Seitov and Rocky that was created
by his love for the comedy films 'Richie Rich' and 'Blank Check'
that both debut in 1994. The film will feature a new unreleased
song from Rocky. Similar to the one featured in 'Richie Rich',
scenes were shot outside with talent AWGE
artist Smooky Margielaa. For this project, Rocky
incorporated a young cast to tell the story of kids celebrating
life through skateboarding, and their eccentric youth was captured
at a larger than life mansion. Scenes from the short film feature a
customized flame truck with oversized Pacsun boxes being
delivered to create excitement. The short film was shot in
Beverly Hills and will be released
today, July 16th via Pacsun's
social channels, highlighting these collaborations.
In addition to originating the partnerships with both brands and
creating designs, Rocky will oversee the brand campaign, in-store
activations and a viral campaign to support the launch that
includes wheatpasting and billboards. This consumer
amplification will be in support of the launches in
the Pacsun DTLA and Soho flagships. Collections will be
available at Pacsun.com and over 200 stores nationwide on today,
July 16th, with the Vans collection
in sizes 4 - 13, ranging from $100-$130, and the
Russell Athletic collection in unisex sizes XS-XL, ranging from
$40-$90.
https://www.pacsun.com/asap-rocky/?sr=asap
About Pacsun
Pacsun is a leading specialty retailer offering a cross-section
of emerging brands and trending fashion through the lens of
Los Angeles. Throughout the
contemporary, streetwear and active lifestyle markets, we've
partnered with the best brands – including Russell Athletic, North
Face, Adidas, Champion, Vans, Fear of God, Playboy, Guess and J.
Galt – to constantly offer curated
collections, rare products and collaborations. The company has 375
stores nationwide with multiple new store locations opening in
2021.
Visit: www.pacsun.com, @pacsun Instagram, @pacsun Twitter
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the
original action sports footwear, apparel and accessories brand.
Vans®authentic collections are sold in 97 countries
through a network of subsidiaries, distributors and international
offices. Vans® has over 2,000 retail locations
globally including owned, concession and partnership doors. The
Vans® brand promotes creative self-expression in youth
culture across action sports, art, music and street culture and
delivers progressive platforms such as Vans Checkerboard Day, Vans
Park Series, Vans Triple Crown of Surfing®, Vans
Custom Culture, and Vans' cultural hub and international music
venue, House of Vans.
Vans, "Off The Wall" Since '66
www.vans.com
youtube.com/vans
instagram.com/vans
facebook.com/vans
twitter.com/vans_66
Follow Vans on Spotify Here!
About Russell Brands,
LLC
Since 1902, Russell Athletic, has been dedicated to serving
everyday athletes to help them perform at their best. With legacies
like the invention of the sweatshirt and outfitting championship
sports teams, Russell Athletic has played an integral role in
developing innovative sportswear on and off the field for more than
115 years. Russell Athletic continues to be a proud supporter of
team sports in America and is a Fruit of the Loom®
company headquartered in Bowling Green,
KY.
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SOURCE Pacsun