COSTA MESA, Calif.,
June 21, 2021 /PRNewswire/ -- In
celebration of Go Skateboarding Day, Vans, the global
leader in skateboarding for over 50 years, proudly announces a
new partnership with Skateistan, the award-winning
international non-profit organization which empowers youth through
skateboarding and education in Afghanistan, Cambodia, South
Africa and supports other social skate projects around the
world.
"No Matter How Big Skateboarding Gets, Never Forget Where
It Starts"
With this campaign, Vans reminds fans that skateboarding would
not be where it is today without the strength of community. In a
new video campaign titled "Where It Starts", Vans and
Skateistan zero in on what makes skateboarding so special—the
streets, skateparks, backyard pools and communities that built
skateboarding from the ground up. Fans will hear from
skateboarding's most talented stars including skateboarding legend,
Vans athlete, and Skateistan board member, Tony Hawk, Vans skaters Lizzie Armanto and Pedro Barros, and Skateistan ambassador
Yann Horowitz.
"As skateboarding prepares to see its largest media attention in
history, the focus will mainly be on competition – but Vans and
Skateistan want to raise awareness on the importance of supporting
skateboarding's development at the community level," said Vans
Global Sr. Director of Action Sports, Bobby
Gascon. "Unlike traditional sports where athletes are
aided with scholarships and various government programs,
skateboarding requires support at ground zero – within its
communities. We are excited to continue being that foundation for
skaters all around the world and advocating Skateistan's mission to
do so as well."
Skateistan dedicates resources to groups often excluded from
sports and educational opportunities, especially girls, children
living with disabilities and those from low-income backgrounds.
With support from their global network, The Goodpush Alliance, the
non-profit supports growth and development of the skateboard
community all over the world, celebrating the unique culture of
skateboarders and their creative self-expression.
Now through September, Vans will donate $10 USD from every pair of Vans Custom Skate
Classics purchased from Vans on Vans.com/customs from June 21 to August 30 – up to US$200k – to Tides Foundation in support of
Skateistan. Consumers will be able to create their own unique pair
of Vans Skate Classics and in doing so, can give back to an
incredibly worthy cause in honor of Go Skateboarding Day.
Vans fans can visit Vans.com/skateistan to watch the new video
spots of the "Where It Starts" campaign beginning
July 6. Fans can now create their own
Custom Skate Classics with select recipes from Vans ambassadors and
athletes to donate directly to Skateistan's programming. Share your
custom designs and where skateboarding started for you by tagging
@vansskate on social media today!
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the
original action sports footwear, apparel and accessories brand.
Vans® authentic collections are sold in 97
countries through a network of subsidiaries, distributors and
international offices. Vans® has over 2,000
retail locations globally including owned, concession and
partnership doors. The Vans® brand promotes
creative self-expression in youth culture across action sports,
art, music and street culture and delivers progressive platforms
such as Vans Checkerboard Day, Vans Park Series,
Vans Triple Crown of Surfing®, Vans Custom
Culture, and Vans' cultural hub and international music
venue, House of Vans.
Vans, "Off The Wall" Since '66
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About Skateistan
Skateistan is an award-winning international non-profit
organization empowering children through skateboarding and
education in Afghanistan,
Cambodia and South Africa. Through our innovative programs
which combine creative, arts-based education with the fun and
freedom of skateboarding, Skateistan gives children the opportunity
to become leaders for a better world.
About Tides Foundation
Tides is a philanthropic partner and nonprofit accelerator
dedicated to building a world of shared prosperity and social
justice. Tides works at the nexus of funders, changemakers, and
policy, with extensive impact solutions including philanthropic
giving and grantmaking, impact investing, fiscal sponsorship for
social ventures, collaborative workspaces, and policy initiatives.
Our extensive tools and know-how give our partners the freedom to
hit the ground running and drive change faster than they can on
their own.
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SOURCE Vans