COSTA MESA, Calif.,
Jan. 7, 2020 /PRNewswire/
-- This month, Vans invites all public and private high school
art students to participate in the eleventh year of Vans
Custom Culture. Vans Custom Culture was launched to provide high
school artists and students a platform to embrace and showcase
their creative abilities. This year, Vans continues with its
dedication to give back to the arts through its competition where
students have a chance to win a grand prize of $75,000 for their school's art program. In
addition to the grand prize winner, the top five runner-up schools
will receive an artist mentorship program equaling one lesson in
school from one of the following Vans' art ambassadors:
Kelly Breez, Robin Eisenberg, Todd
Francis, Penelope Gazin or
Jay Howell.
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"Vans Custom Culture not only showcases the core values of Vans
as a brand but encourages today's youth to continue to share their
stories, experiences and the things that are meaningful to them
through creative self-expression," said Mitch Whitaker, General Manager of Vans the
Americas. "This special contest presents a unique opportunity to
support high school art programs across the country, as well as
rewarding the talented artists with more support to do what they
love."
Starting today through January
31st, high school art teachers and administrators
can register their school on the Vans Custom
Culture website to be one of 500 schools vying to win the
grand prize. Vans has partnered with Yoobi, Americans for the
Arts and Journeys, who will provide a box of basic art
supplies to help students bring their ideas to life. The selected
schools will then be prompted to design two blank pairs of shoes
illustrating the themes of: "Local Flavor" and "Off the Wall." In
addition to their shoes, schools will also submit an "Impact
Document" to help Vans determine the top 50 participants. Then,
it's up to each school to rally the public to vote on April 20th, to move on as one of the
top five finalists. The grand prize-winning school will receive a
surprise visit from Vans and its partners, Yoobi, Americans for the
Arts and Journeys, for a lunch time celebration, filled with
giveaways and a presentation of the $75,000 check.
"The variety of submissions we received in the past continues to
reveal the pool of talented artists we have and the need for
well-funded art education programs across the country," said
Carly Gomez, VP Marketing of Vans
the Americas. "Now in its eleventh year, Vans is proud that the
Custom Culture program remains a means for encouraging
individuality and originality."
For information and registration guidelines visit Vans Custom
Culture at customculture.vans.com and watch
this Vans Custom Culture 2018 teaser on YouTube.
About Vans
Vans®, a VF
Corporation (NYSE: VFC) brand, is the original action sports
footwear, apparel and accessories
brand. Vans® authentic collections are
sold in 84 countries through a network of subsidiaries,
distributors and international
offices. Vans® has over 2,000 retail
locations globally including owned, concession and partnership
doors. The Vans® brand promotes
creative self-expression in youth culture across action sports,
art, music and street culture and delivers progressive platforms
such as the Vans Park Series, Vans Triple Crown
of Surfing®, Vans Pool
Party, Vans Custom Culture,
and Vans' cultural hub and international music
venue, House of Vans.
Vans, "Off The Wall" Since '66
www.vans.com
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SOURCE Vans