Wrangler Jeans Says New Collection to Use Local, Sustainable Cotton
April 18 2019 - 1:13PM
Dow Jones News
By Stephen Nakrosis
Wrangler, maker of jeans and casual apparel, said Thursday its
new product, The Wrangler Rooted Collection, will be made with 100%
local, sustainable cotton.
The company is working toward a goal of using 100% sustainable
cotton by 2025.
Wrangler, which is owned by VF Corp. (VFC), said the new
collection features five state-specific pairs of jeans: the Alabama
Jean, the Georgia Jean, the North Carolina Jean, the Tennessee
Jean, and the Texas Jean. The cotton used in producing the jeans
will be traceable to a family farm in each specific state, the
company said.
The collection will also include two T-shirt designs for each
state, as well as three national designs, Wrangler said.
The family farms supplying cotton are the first growers in the
Wrangler Science and Conservation Program, the company said. They
seek to utilize science-backed methods that build crop resilience
to weather disruptions while improving yield and reducing water use
and greenhouse gas emissions. Wrangler set a target to source 100%
of its cotton from farms using land stewardship practices by
2025.
Write to Stephen Nakrosis at stephen.nakrosis@wsj.com
(END) Dow Jones Newswires
April 18, 2019 12:58 ET (16:58 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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