MERRIAM, Kan., Feb. 9, 2018 /PRNewswire/ -- As New York
Fashion Week commences, iconic American apparel brand
Lee® Jeans is pleased to announce its partnership with
the premier design team of Cushnie et Ochs. The two brands will
partner in 2018 to create a special collection for the Lee Body
Optix line, which harnesses vision science and exclusive
patent-pending technology to create denim that visually flatters
the female body.
The upcoming partnership will be celebrated at the Cushnie et
Ochs 10th Anniversary Runway Show on Friday, February 9th, and the products
of the collaboration will be presented later this year.
"We are thrilled to partner with Lee for our 10th
anniversary year," said Carly
Cushnie, designer and co-founder of Cushnie et Ochs.
"Cushnie et Ochs is designed by women, for women, and the Lee Body
Optix collection is made specifically to celebrate the female form.
It is a natural fit."
The partnership is grounded by Lee and Cushnie et Ochs' shared
vision of empowering women with perfectly fitting clothes that make
her feel strong and confident. "Carly and I focus on combining
femininity and sensuality with form," said Michelle Ochs, designer and co-founder of
Cushnie et Ochs. "We are excited to pair our style sensibility with
the unique way that Lee Body Optix enhances a woman's natural
shape."
Lee Body Optix unlocks the principles of vision science: what
the eye sees and doesn't see. Each denim piece is precisely shaded
and contoured using patterns created by nano laser technology, and
constructed with strategic seams and pocket placement. The result
is a clothing line that delivers 360° body enhancement.
"What contouring makeup does for the face, Lee Body Optix does
for a woman's body," said Kim Yates,
vice president of marketing, Lee
Jeans. "With Cushnie et Ochs' emphasis on raw feminine power
and silhouette, they are an ideal partner to integrate a new
fashion element into this line. We look forward to revealing the
results of the collaboration."
"Lee Body Optix resulted from the synergies between cognitive
science, cutting-edge imaging technologies and advance material
research. Combining top fashion designers and cognitive
scientists together is a new approach to apparel, and a dynamic
fresh direction for the industry," said Steve Zades, vice president of global
transformational innovation, VF Corporation.
First successfully launched in Asia and Europe, Lee Body Optix will expand to the US
this summer. Cushnie et Ochs will unveil their pieces this
fall.
About Lee®
Lee®, a VF
Corporation (NYSE: VFC) brand, is an iconic American denim and
casual apparel brand. Lee's® collections
include a uniquely styled range of jeans, pants, shirts, shorts and
jackets for men, women, and boys. Founded by H.D. Lee and backed by
over 125 years of purposeful design and
craftsmanship, Lee's® movement-inspired
innovations, versatile styling and superior fit continue to inspire
generations of brand loyalists. For more information, please
visit www.lee.com.
About Cushnie et Ochs
Founded in 2008 in New York City, Cushnie et Ochs is a women's
designer ready-to-wear company with a devoted following.
Cushnie et Ochs has been the recipient of several industry
accolades, chief among them an Ecco
Domani Award, a CFDA Swarovski Award nomination and
selection as a finalist for the CFDA/Vogue Fashion Fund. The
collection can be found in such stores as Bergdorf Goodman,
Neiman Marcus and Saks Fifth Avenue,
and at luxury online retailers such as Net-A-Porter. For more
information please visit: www.cushnieetochs.com
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SOURCE Lee