VF Corporation Appoints Jim Pisani as Timberland Global Brand President
August 08 2016 - 8:00AM
Business Wire
VF Corporation (NYSE:VFC) today announced the appointment of Jim
Pisani to the position of Global Brand President, Timberland®,
effective immediately. Pisani most recently served as President of
VF’s Licensed Sports Group, which includes the Majestic® brand. He
will report to Scott Baxter, Vice President, VF and Group
President, Outdoor & Action Sports Americas.
“Jim is a tremendously talented and accomplished executive with
a proven track record of delivering consistent business results and
generating new growth opportunities,” said Baxter. “His passion,
energy, and embodiment of the values deeply rooted in the
Timberland brand and in VF make him the ideal leader to guide the
brand into its next phase of global growth.”
Pisani joined VF in 2008 as President of VF Licensed Sports
Group. The business unit’s Majestic® brand is the official on-field
uniform provider for Major League Baseball. It also supplies
apparel and fanwear through licensing agreements with U.S. and
international professional sports leagues, colleges and
universities, and lifestyle brands. Prior to VF, Pisani held a
succession of leadership roles in branding, merchandising, sales
and marketing at PepsiCo and Kraft Foods.
“I’m truly honored to be given the responsibility to lead this
powerful and iconic brand with such rich history,” said Pisani.
“There are so many opportunities in front of the Timberland brand
and I look forward to partnering with the talented teams around the
world to leverage our collective strengths and accelerate
growth.”
Mike Pardini has been named President, VF Licensed Sports Group.
Pardini most recently held the position of Vice President of Sales
for VF Licensed Sports Group and the Majestic® brand. He joined VF
in 2010 as Director, Harley-Davidson Sales. He has more than 25
years of sales and marketing experience at leading companies,
including PepsiCo.
In his new role as Global Brand President, Timberland®, Pisani
replaces Stewart Whitney who left the company in July 2016.
About VF
VF Corporation (NYSE: VFC) is a global leader in the design,
manufacture, marketing and distribution of branded lifestyle
apparel, footwear and accessories. The company’s highly diversified
portfolio of powerful brands spans numerous geographies, product
categories, consumer demographics and sales channels, giving VF a
unique industry position and the ability to create sustainable,
long-term growth for our customers and shareholders. The company’s
largest brands are The North Face®, Vans®, Timberland®,
Wrangler®, Lee® and Nautica®. For more information,
visit www.vfc.com.
About the Timberland® Brand
Timberland® is a global leader in the design, manufacturing and
marketing of premium footwear, apparel and accessories for the
outdoor lifestyle. Best known for its original yellow boot
introduced in 1973, the Timberland® brand today outfits consumers
from toe-to-head, with versatile collections that reflect the
brand’s rich heritage of craftsmanship, function and style. The
Timberland® brand markets lifestyle products under the Timberland®
and Timberland Boot Company® brands, and industrial footwear and
workwear under the Timberland PRO® brand. Its products are sold
throughout the world in leading department and specialty stores as
well as company-owned retail locations and online. The Timberland®
brand’s dedication to making quality products is matched by an
unwavering commitment to environmental and social responsibility –
in terms of its products, the outdoors, and communities around the
globe. To learn more about Timberland®, a brand of VF Corporation
(NYSE: VFC), please visit timberland.com or follow us along the
modern trail @timberland.
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version on businesswire.com: http://www.businesswire.com/news/home/20160808005261/en/
Media:VF CorporationVanessa McCutchen,
+1-336-424-7776Director, Public RelationsorVFLance Allega,
+1-336-424-6082VP, Investor Relations & Strategic Accounts
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