VF’s Scott H. Baxter to Lead the Company’s Outdoor & Action Sports Americas Organization
March 22 2016 - 6:55AM
Business Wire
Baxter’s Success at VF Includes Leadership
Roles in Jeanswear, Imagewear and the Licensed Sports Group
VF Corporation’s (NYSE: VFC) President & Chief Operating
Officer Steven E. Rendle today announced the appointment of Scott
H. Baxter to the position of Vice President, VF Corporation &
Group President, Outdoor & Action Sports Americas. Baxter
previously was Vice President, VF Corporation & Group
President, Jeanswear Americas, Imagewear & South America. The
appointment is effective immediately.
“Scott is an effective, value-creating business leader who has
achieved significant success during his nine years at VF,” said
Rendle. “He has a proven record of achievement in retail and
wholesale channels, as well as measurable accomplishments in
managing iconic brands and the organizations enabling them. He has
established and sustained strong customer relationships and knows
how to leverage innovation to fuel growth. Scott’s personal and
professional strengths make him a strong choice for this important
leadership role at VF.”
In 2015, under Rendle’s leadership, VF’s Outdoor & Action
Sports coalition in the Americas represented 35 percent of the
company’s global revenue. The coalition is home to the company’s
three largest brands by revenue: The North Face®, Vans® and
Timberland®.
Phil McAdams, a 38-year veteran in VF’s Jeanswear business, will
succeed Baxter as President of the Jeanswear Americas coalition,
which includes the Wrangler® and Lee® brands. Tom Waldron, with 21
years’ experience at VF, succeeds McAdams as President of the
Wrangler® brand. Waldron was previously Vice President, General
Manager Mass Brands, within the Jeanswear coalition.
As an additional part of these organizational changes, Kevin
Bailey, President, VF Action Sports and Vans®, will now have
added responsibility to oversee VF activities in Central &
South America, as well as the Outdoor & Action Sports
businesses in Canada and Mexico. Bailey’s achievements are many,
including successfully developing and implementing the Vans® brand
global strategy, which resulted in significant growth for Vans®
since his appointment as the brand’s President in 2009. The Vans®
brand delivered $2.2 billion in global revenue in 2015.
“At VF, we remain sharply focused on our global growth drivers:
leading in innovation; connecting with consumers; serving consumers
directly; and, expanding geographically,” Rendle continued. “Scott,
Phil, Tom and Kevin have proven their ability to execute against
these drivers as they have worked to position our brands to win in
the global marketplace. I have every confidence they will continue
to deliver results and provide strong leadership.”
About VF
VF Corporation (NYSE: VFC) is a global leader in the design,
manufacture, marketing and distribution of branded lifestyle
apparel, footwear and accessories. The company’s highly diversified
portfolio of 30 powerful brands spans numerous geographies, product
categories, consumer demographics and sales channels, giving VF a
unique industry position and the ability to create sustainable,
long-term growth for its customers and shareholders. The company’s
largest brands are The North Face®, Vans®, Timberland®, Wrangler®,
Lee® and Nautica®. For more information, visit www.vfc.com.
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VF CorporationCraig Hodges, 336-424-5636Senior Director,
Corporate CommunicationsorLance Allega, 336-424-6082Vice President,
Investor Relations
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