VF Corp. Struggles With Sales
October 23 2015 - 8:21AM
Dow Jones News
By Chelsey Dulaney
VF Corp. on Friday reported softer-than-expected sales and edged
down its revenue outlook for the year, as the apparel conglomerate
continues to struggle with weakness in its sportswear and
contemporary brands businesses.
The owner of apparel brands such as Wrangler and Jansport says
it is now expecting revenue, backing out currency fluctations, to
grow 7.5%, down from its July guidance for 8% growth.
VF said it is seeing weaker-than-expected results in its
business that supplies workwear due to slower oil exploration and
softness in its direct-to-consumer channels.
VF also boosted its quarterly dividend by 16% to 37 cents a
share.
For the period ended Oct. 3, the company booked a profit of
$459.9 million, or $1.07 a share, down from $470.5 million, or
$1.08 a share, a year earlier.
Revenue rose 2.6% to $3.61 billion. Adjusted for currency
fluctuations, sales were up 8%.
Analysts had projected earnings of $1.12 a share on $3.68
billion in revenue, according to Thomson Reuters.
VF's outdoor segment, which includes brands like North Face and
Nautica, has driven results for VF lately as it struggles in other
parts of its business.
In the most recent period, outdoor sales grew 5%, or 13%
excluding currency impacts.
Jeanswear sales were flat, or up 4% excluding currency swings,
while contemporary brands sales fell 13% excluding currency
impacts. Earlier this year, VF said it wrote down the value of the
once-hot denim brand Seven For All Mankind along with two other
contemporary lines by $396 million.
Sportswear sales fell 1% on a currency-neutral basis.
Write to Chelsey Dulaney at chelsey.dulaney@wsj.com
Subscribe to WSJ: http://online.wsj.com?mod=djnwires
(END) Dow Jones Newswires
October 23, 2015 08:06 ET (12:06 GMT)
Copyright (c) 2015 Dow Jones & Company, Inc.
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