WASHINGTON, Aug. 20, 2015 /PRNewswire/ -- What can
people do instead of smoking cigarettes? Vans and truth have
the answers, 100s of them – and they're featured in the 2015
Vans x truth collection, inspired by 100
ridiculously-awesome replacements for cigarettes.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7604251-vans-x-truth-collaboration-apparel/
truth, the nation's longest-running and most successful
youth smoking prevention campaign, and Vans, the original action
sports footwear and apparel brand, have a long history of working
together to end smoking – from fashion-forward apparel to
cross-country adventures on the Vans Warped Tour.
With teen cigarette use at 8 percent, ending tobacco use is
achievable. truth's "Finish It" campaign was created to
empower today's generation of youth to be the one to #FinishIt for
good. The new limited-edition Vans x truth apparel line,
which features Vans Authentic shoes, a t-shirt and a hat, helps to
extend truth's message – to end tobacco use – by giving
young people a way to creatively express something they stand
for.
Here are five of the many things this generation is doing
instead of smoking cigarettes:
#1: Skateboarding
#2: Crowd surfing
#3:
Puppy love
#4: Sightseeing
#5: Getting
back to nature
See all the things this generation is doing instead of
smoking cigarettes in the official "Weapons of Mass Ridiculousness"
video and on the shoe itself!
https://youtu.be/1TitqdVsnwo
"I have been rocking truth shirts, hats, socks,
suspenders and more forever - not just because they have awesome
designs, but because each one means something," said truth
Tour Rider Cody Griswold. "#Vansxtruth is on-trend, and it
also serves as an outward reminder that we can be the generation
that ends smoking. I'm super stoked about this collaboration and
can't wait to stock up on the new design."
"Weapons of Mass Ridiculousness" Vans Authentic shoes are
available in men's sizes 4.5 - 13 and women's sizes 6 -12.
They retail for $60. The t-shirt is
available in men's sizes S - XL and retails for $26; the hat is one-size-fits-all and also
retails for $26. A portion of the
proceeds will support truth's mission: to help end smoking
for good. The apparel is available in the top 100 Vans retailers
and online at vans.com/truth.
To learn more about the #FinishIt campaign and how to get
involved, visit thetruth.com or follow @truthorange on
Twitter.
About truth
truth®
is the most successful and one of the largest national youth
smoking prevention campaigns. The campaign exposes the tactics of
the tobacco industry, the truth about addiction, and the health
effects and social consequences of smoking. truth gives
teens facts to make their own informed choices about tobacco use
and inspires them to use their social influence and creativity in
the fight against tobacco. The campaign is credited with preventing
hundreds of thousands of teens from starting to smoke, and is
working to make this the generation that ends smoking for good. To
learn more, visit thetruth.com. truth is part of a
national public health foundation dedicated to achieving a culture
where all youth and young adults reject tobacco. In September the
foundation will officially change its name to Truth Initiative. To
learn more about their work speaking, seeking and spreading the
truth about tobacco, visit truthinitiative.org.
About Vans
Vans®, a VF Corporation
(NYSE: VFC)brand, is the original action sports footwear and
apparel brand. Vans collections include authentic footwear,
apparel, accessories and snowboard boots that are sold globally in
more than 170 countries through a network of subsidiaries,
distributors and international offices. VF Outdoor, Inc. owns and
operates more than 415 stores of the Vans brand in
the United States and
internationally, each offering a range of Vans footwear and apparel
while communicating the brand's rich heritage. The Vans brand
promotes the action sports lifestyle, youth culture and creative
self-expression through the support of musicians, artists and
athletes on boards and bikes all over the globe and through
progressive events such as the Vans Triple Crown of Surfing®, the
Vans Downtown Showdown, the Vans Pool Party, the Vans Warped Tour®
and surfing's most prestigious contest, the Vans US Open of
Surfing. Vans, "Off the Wall" Since
'66 www.vans.com
facebook.com/vans
twitter.com/vans_66
![Skateboarding Skateboarding](http://www.multivu.com/players/English/7604251-vans-x-truth-collaboration-apparel/gallery/image/0d2c086b-4c67-410f-8e91-c6f3da394f69.HR.jpg)
![Crowd surfing Crowd surfing](http://www.multivu.com/players/English/7604251-vans-x-truth-collaboration-apparel/gallery/image/b3de9436-2341-4b5e-b775-f70b3fc9aa1f.HR.jpg)
![Puppy love Puppy love](http://www.multivu.com/players/English/7604251-vans-x-truth-collaboration-apparel/gallery/image/bb2d5a5d-a581-4b56-a05d-6c188fc5b964.HR.jpg)
![Sightseeing Sightseeing](http://www.multivu.com/players/English/7604251-vans-x-truth-collaboration-apparel/gallery/image/d3755a44-e302-4455-a97c-d0aa8b038a9d.HR.jpg)
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/truth-and-vans-launch-vansxtruth-collaboration-apparel-line-300131352.html
SOURCE Legacy