By Lisa Beilfuss 
 

Apparel conglomerate VF Corp. said profit rose 8.3% in its latest quarter, driven by sales in the company's outdoor-and-action sports segment and despite the strong dollar's effect on sales.

The North Carolina company, more optimistic about its struggling jeanswear and contemporary lines, again lifted its full-year view. VF now predicts a 15% rise from a year earlier in currency-adjusted earnings, up from an earlier estimate of 12% to 14% growth. That translates to $3.54 in per-share earnings, topping the $3.21 average analyst estimate. On a reported basis, VF now expects to post $3.22 a share this year, up from earlier guidance of $3.20.

VF's outdoor segment, which represents more than half of the top line, is home to brands including North Face and Nautica, and it has driven results of late. In the most recent period, outdoor sales grew 9% to $1.4 billion, helping to offset flat sales in jeanswear and a 10% drop in contemporary brands.

Earlier this year, VF said it wrote down the value of the once-hot denim brand Seven For All Mankind along with two other contemporary lines by $396 million, eight years after the company bought the Seven brand for $775 million. The jeans category, which also includes Lee and Wrangler, has suffered as shoppers increasingly opt for active wear over denim.

Analysts, according to FactSet, had expected outdoor revenue of $1.28 billion. The jeanswear and contemporary businesses, meanwhile, performed slightly better than analysts had anticipated.

Overall, the company booked a profit of $170.8 million, or 40 cents a share, up from $157.7 million, or 36 cents, a year earlier. Revenue rose 4.7% to $2.51 billion. Adjusted for currency fluctuations, sales increased 10%, VF said.

Analysts had projected earnings of 36 cents a share on $2.46 billion in revenue, according to Thomson Reuters.

International revenue declined 1%, dragged by the strong dollar, but rose 13% on an adjusted basis.

Shares in the company, up about 22% over the past year, rose 1.8% in light premarket trading.

Write to Lisa Beilfuss at lisa.beilfuss@wsj.com

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