STRATHAM, N.H., July 30, 2014 /PRNewswire/ -- Today,
Timberland announced the "call for entries" for its inaugural
Timberland Serv-a-palooza Challenge – an innovative sponsored
volunteerism competition the brand is hosting in partnership with
CrowdRise. The six-week Challenge will encourage consumers to
volunteer for a cause of their choice for chances to win amazing
prizes for themselves, as well as big donations for the non-profit
organizations they choose to support.
For 17 years, Timberland has celebrated its longstanding
commitment to volunteerism through the brand's signature
Serv-a-palooza event. Originally created as a way to support
employees in using their 40 paid volunteer hours on a large scale,
the annual event has been incredibly successful and inspiring for
employees. In April 2014,
Timberland surpassed the one million hours served milestone. Now,
Timberland wants to get started on its next million hours and
motivate the public to get out and volunteer, too. Through the
Timberland Serv-a-palooza Challenge, anyone wishing to volunteer
can sign-up at crowdrise.com/timberland to earn rewards for the
hours they serve, donors they recruit, and money they raise.
Eligible participants will prepare their fundraising pages on the
CrowdRise site; then the Timberland Serv-a-palooza Challenge – and
prize rewards – will begin Monday, August
11th at 12:00 p.m.
ET and continue through Thursday,
September 18th at 11:59:59
a.m. ET.
Timberland's partnership with CrowdRise, an innovative digital
fundraising platform created by actor and philanthropist
Edward Norton, brings the brand's
love of volunteerism to consumers for the first time, and
incentivizes participation with prizes and donations. "I'm a big
fan of Timberland. I wear their shoes all the time and I also
admire their longstanding commitment to environmental
sustainability and community service," said Norton. "We couldn't be
more thrilled to work with a company that's got such great
priorities to leverage their volunteer efforts in exciting new
ways."
"Volunteerism is an integral part of Timberland's heritage,"
said Atlanta McIlwraith, Senior Manager Community Engagement.
"Partnering with a socially innovative platform like CrowdRise
gives us the opportunity to engage with our consumers in an
exciting way; and it reinvigorates our own commitment to giving
back. It's inspiring to imagine the impact this partnership
could have in communities around the country."
To enroll, participants simply click on the "Sign Up" button on
the Timberland Serv-a-palooza Challenge homepage to submit their
name, location, and designated service partner. Approved
volunteers will be sent a link to create a unique fundraising page
where they can track their volunteer hours and invite others to
sponsor their efforts with monetary donations. Donors will
also be encouraged to sign up to volunteer for a cause of their
own.
Throughout the six-week Challenge, Timberland will incentivize
participants and donors with fun prizes. At the culmination of the
Challenge, Timberland will award grand prizes to the Top Recruiter,
Top Volunteer, and Top Fundraiser. Each winner will receive a
$10,000 grant to give to the cause
he/she chose to support. The winners will also receive a
$5,000 Timberland shopping spree (or
an all-expense-paid trip to the Horqin Desert to help plant
Timberland's two-millionth tree in China), a custom pair of Timberland® boots,
and have their "Impact Maker" story shared in an online Timberland
campaign. Additionally, the top volunteer will have his/her
volunteer hours matched by Timberland employees in New England.
Full rules and details are available at
crowdrise.com/timberland. Volunteers who set up their fundraising
page by August 10 at 11:59 p.m. ET will be entered to win one of 50
pairs of Timberland® boots to wear while they complete their
service hours.
About Timberland
Timberland, a brand of VF
Corporation (NYSE: VFC), is a global leader in the design,
engineering and marketing of premium-quality footwear, apparel and
accessories for consumers who value the outdoors and their time in
it. Timberland markets products under the Timberland®,
Timberland PRO®, and Timberland Boot Company®
brands, all of which offer quality workmanship and detailing and
are built to withstand the elements of nature.
Timberland® products are sold throughout the world in
leading department and specialty stores as well as company-owned
retail locations and online. Timberland's dedication to making
quality products is matched by its commitment to "doing well and
doing good" -- forging powerful partnerships among employees,
consumers and service partners to transform the communities in
which they live and work. To learn more about Timberland, please
visit www.timberland.com.
About CrowdRise
CrowdRise.com is a
website dedicated to online fundraising, event fundraising,
volunteering, and having the most fun in the world while doing it.
In 2009, Edward Norton, Shauna Robertson and Robert and Jeff Wolfe created CrowdRise.com
after an experiment with what turned out to be super unique and
successful campaign to raise money for the Maasai Wilderness
Conservation Trust during the New York City Marathon. They raised
$1.2 million in less than 8 weeks,
much of it from small donors who gave more than once, making it one
of the top fundraising success stories of the marathon.
CrowdRise.com takes that experiment to a whole new level: an
innovative web platform where millions of individuals use the best
tools and technology to raise money for over a million different
charities, while competing in fun and quirky challenges with unique
incentives and prizes. Thousands of charitable organizations make
CrowdRise.com their home for starting events, team fundraisers, and
turning their base of grassroots supporters into a base of
grassroots fundraisers.
CONTACT:
Kristen Ingraham
Porter Novelli
212-601-8238
Kristen.Ingraham@porternovelli.com
SOURCE Timberland