Vans Kicks-Off Fifth Annual Custom Culture Art Competition for High Schools Nationwide
January 06 2014 - 2:08PM
Marketwired
Vans Kicks-Off Fifth Annual Custom Culture Art Competition for High
Schools Nationwide
Vans Custom Culture Inspires Students to Showcase Their Creative
Talents and Raises Awareness of Diminishing Arts Education; Awards
Top Schools With Donations to Support Their Art Programs
CYPRESS, CA--(Marketwired - Jan 6, 2014) - Vans, in partnership
with Americans for the Arts, Journeys and truth®,
invites high school art students across the country to take
part in the fifth annual Vans Custom Culture, an art and design
competition to celebrate student creativity and support arts
education. Beginning today, high school art teachers can register
for their students to vie against schools across the country to
create the most artistic designs using blank Vans shoes as a
canvas. The winning school will receive a $50,000 donation for
their school art program, and one of the shoe designs will be put
into production for sale in select Vans retail stores.
Vans Custom Culture was created to inspire and empower high
school students to embrace their creativity through art and design,
and call attention to the fact that school art programs are
suffering due to diminishing education budgets. Vans Custom Culture
has grown exponentially since its inception in 2010 with 326
schools, growing to almost 2,000 schools expected to participate
this year. To date, Vans Custom Culture has reached hundreds of
thousands of students and put more than $290,000 back into high
school art programs.
"Creative expression is at the core of who we are at Vans, and
cultivating creativity among students is something we feel very
strongly about," said Doug Palladini, vice president and general
manager of the Americas at Vans. "Art is not just a creative
outlet, but a vital part of the student experience and a key driver
of success both in school and eventually in the workforce. With
shrinking budgets in public education affecting schools across the
country, our goal is to put much-needed funds back into the hands
of school art programs through Custom Culture so we can continue to
inspire students to pursue their creative passions."
Beginning today through Feb. 14 at 12:00 noon PST, high school
art teachers can register their students for the 2014 competition
on the Vans Custom Culture website (vans.com/customculture).
Students will be tasked with designing four pairs of blank Vans
shoes each to depict one of four themes representing the Vans "Off
the Wall" lifestyle: action sports, art, music, and local
flavor.
Vans employees will help select the top 50 schools to be
semi-finalists. The public will then have the opportunity to vote
for their favorites through the Vans Custom Culture website between
April 25 and May 12. The top five schools will move on as finalists
traveling to New York City to showcase their designs for celebrity
judges and the chance to win $50,000 for their school art program.
Vans will also donate $4,000 to each of the four runner-up schools,
and another $50,000 to nonprofit partner Americans for the Arts, in
support of their work as the nation's leading organization for
advancing the arts and art education.
National retailer Journeys and truth®, the nation's largest
youth smoking prevention campaign, are partnering with Vans again
for this year's competition and will offer additional award
opportunities. Journeys will donate a $10,000 'Local Attitude'
award to the school that creates the most compelling 'local flavor'
design, and truth® will offer the top 50 semi-finalists a chance to
compete for yet another $10,000 award for their school's arts
programs by having students customize a skateboard deck inspired by
their reaction to a raw fact about tobacco.
For information and registration guidelines visit the Custom
Culture website at vans.com/customculture.
ABOUT VANS Vans, the original action sports footwear and apparel
company, is a brand of VF Corporation (NYSE: VFC). Vans collections
include authentic footwear, apparel and accessories, snowboard
boots and the Pro-tec line of protective gear and are sold in the
United States through more than 230 company owned stores as well as
independent retailers. Internationally, Vans sells its goods in
approximately 70 countries through a network of subsidiaries,
distributors and foreign offices. Vans promotes action sports
lifestyle and youth culture through support of athletes on boards
and bikes all over the globe and through progressive events such as
the Vans Triple Crown of Surfing®, the Vans Downtown Showdown, the
Pro-tec Pool Party and the Vans Warped Tour®.
CONTACT: Jillian Green 310.496.4451 jilliang@allisonpr.com
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