Vans, the original action sports footwear and apparel brand, is
ramping up for its first year as title sponsor of the highly
anticipated Vans US Open of Surfing in Huntington Beach,
California. Since announcing a three-year partnership with IMG,
owner and producer of the US Open, six months ago, Vans has been
setting the stage for the ultimate Vans cultural experience in
surf, skate, BMX, art, and music. The Vans US Open of Surfing will
take place July 20-28, 2013.
"With just a few weeks remaining until the Vans US Open of
Surfing launches, we are very excited about the progress being
made. Working closely with IMG, the city of Huntington Beach and
the entire surf and skate industry, we are confident Vans will
bring the Open back to its roots and provide event-goers a true Off
the Wall experience," said Doug Palladini, Vans' Vice President +
General Manager, Americas.
The Vans US Open of Surfing is a pivotal point on the
Association of Surfing Professionals (ASP) World Tour for both the
men's and women's events. For the men, a win at the Vans US Open --
ASP Men's Prime event -- will earn them valuable points toward a
coveted Top 32 world ranking. And for the women, with a close race
for the World Title, the Vans US Open of Surfing marks a key stop
on the Women's World Championship Tour (WCT). Alongside the ASP
World Tour stop, Vans will host the ASP Pro Juniors for men's and
women's, prepping the field for the next generation of surfing to
make their mark. Finally, rounding out the competitive surf arena
is Vans' unique longboarding event, the Joel Tudor Duct Tape
Invitational presented by Pacifico, an innovative surf series that
exhibits the expressive style and creativity of longboarding in its
purest aesthetic.
"Growing up as a grom in California, the US Open has always had
a huge impact on me. The ability to see all your favorite surfers
up close was huge. I have always wanted to compete at such a
prestigious event, and to win in front of my family and friends
would be a dream come true," said Vans surf team rider, Pat
Gudauskas. He added, "As part of the Vans team, it's amazing to see
Vans step in and truly support surfing in their own backyard. It's
going to be a great experience and I'm looking forward to being
there!"
From the shoreline to the street, the action continues to thrive
with the introduction of a brand new bowl jam, the Van Doren
Invitational. Featuring a $130K total prize purse, the contest is
set to host the most talented and diverse crew of Pro and Amateur
riders in skateboarding and BMX. Holding true to Vans heritage, the
Van Doren Invitational is pleased to bring back BMX and women's
skateboarding events, along with the new Van Doren Shop vs. Shop
bowl battle. In another exciting first for the Open, the inaugural
Van Doren Invitational will take place in the first-ever all cement
bowl on the sand in Huntington Beach, with a design inspired by the
legendary bowlriders' mecca, the Skatepark du Prado bowl in
Marseilles, France. Fueling anticipation for the
soon-to-be-announced line up of bands, House of Vans, the company's
Brooklyn-based music, action sports, art and street culture hub,
will make its first appearance on the west coast as host of the
Vans US Open music stage in Huntington Beach.
For the time in between the surf, skate and BMX action, Vans is
proud to present the Van Doren Village, featuring the world's
largest photo booth, a Vans Custom Culture DIY art exhibit, and the
Van Doren Kitchen, where event-goers can get BBQ burgers and hot
dogs from Steve Van Doren himself. Other attractions include 100
interactive exhibits, autograph signings, DJs, giveaways, public
skate and BMX course, movie nights, and a film premiere. With
activities for everyone, the Vans US Open of Surfing will be the
go-to event this summer.
"The US Open of Surfing is alive and well," says James Leitz,
Senior Vice President of IMG. "IMG is proud to deliver the Vans US
Open of Surfing, an experience like nothing else in action sports.
This event is deeply rooted in Southern California surf culture and
epitomizes a lifestyle we all share."
The 2013 Vans US Open of Surfing will run from July 20 to July
28. All events are free and open to the public and can be viewed
daily on the live webcast at www.vansusopenofsurfing.com and via
the US Open app. Having initially broken viewership records over
the past two years, last year's event garnered momentum bringing
the viewership to 1.5MM+, with the expectation to grow even more
worldwide this year.
The Vans US Open of Surfing is proudly sponsored by Simple
Mobile, Fiat, Paul Mitchell Salon Haircare, Casio G-Shock,
Pacifico, Red Bull, iON Cameras, Casio G'zOne, 7-Eleven, and
TransWorld Media. The Vans US Open of Surfing airs on Saturday,
September 7 at 2:00pm EST as part of the "Red Bull Signature
Series."
About Vans Vans®, a VF Corporation (NYSE:
VFC) brand, is the original action sports footwear and apparel
brand. Vans collections include authentic footwear, apparel,
accessories and snowboard boots that are sold globally in more than
170 countries through a network of subsidiaries, distributors and
foreign offices. VF Outdoor, Inc. owns and operates more than 300
stores of the Vans brand in the United States and internationally,
each offering a wide range of Vans footwear and apparel while
communicating the brand and athletes' rich stories. The Vans brand
promotes action sports lifestyle and youth culture through support
of athletes on boards and bikes all over the globe and through
progressive events such as the Vans Triple Crown of Surfing®, the
Vans Downtown Showdown, the Vans Pool Party, the Vans Warped Tour®
and surfing's most prestigious contest, the Vans US Open of
Surfing. More information about the Vans brand can be found at
www.vans.com, Twitter @vans_66 and www.facebook.com/vans.
About IMG IMG Worldwide is a global
sports, entertainment and media business, with nearly 3,000
employees operating in 30 countries around the globe. IMG's areas
of expertise are diverse and wide ranging: IMG College; IMG's Joint
Ventures in China, Brazil and India and Turkey; IMG Media; IMG
Events and Federations; IMG Fashion; IMG Models; IMG Art+Commerce;
IMG Clients; IMG Academies; IMG Consulting and IMG Licensing. More
information is available at www.imgworld.com. Follow us on Twitter
(https://twitter.com/#!/IMG_Worldwide) and like us on Facebook
(http://www.facebook.com/IMGWorldwide).
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Media Contacts: PMK*BNC Kristen Foster / Erica Gerard
212-582-1111 erica.gerard@pmkbnc.com Vans Kelley Meidroth / Kathy
Miranda 714-889-6100 kelley_meidroth@vfc.com
kathy_miranda@vfc.com
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