By Anna Prior 
 

VF Corp.'s (VFC) first-quarter earnings rose 26% as the premium-brand apparel maker's margins improved amid higher revenue, particularly from the company's outdoor and action-sports segment.

Based on slightly stronger-than-expected first-quarter profit, the company raised its full-year adjusted earnings guidance by five cents and now expects per-share earnings of $10.75, while reiterating its forecast for a 6% rise in revenue to $11.5 billion.

VF, whose clothing brands include North Face, Wrangler and Nautica, has seen increased revenue for over three years as its 2011 acquisition of the footwear company Timberland Co. contributed to strong outdoor and action-sports segment sales.

VF reported a profit of $270.4 million, or $2.41 a share, up from $215.2 million, or $1.91 a share, a year earlier. Excluding items such as acquisition costs, adjusted earnings rose to $2.43 a share from $1.94. Revenue rose 2.2% to $2.61 billion.

Analysts polled by Thomson Reuters recently forecast earnings of $2.19 a share on revenue of $2.64 billion.

Gross margin widened to 48.1% from 45.7%, reflecting lower product costs and the continued move towards higher margin businesses.

Sales at the outdoor and action-sports segment, the largest top-line contributor, rose 9.5% to $1.38 billion. Jeanswear sales fell 3.2% to $717.9 million.

Imagewear revenue fell 8.9%, sportswear sales climbed 4.3%, and contemporary brands revenue fell 18%.

Shares rose 1.8% to $182 in light premarket trading. Through Thursday's close, the stock is up 16% in the past 12 months.

Write to Anna Prior at anna.prior@dowjones.com

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