Vans and IMG Sign Multi-Year Partnership for Prestigious US Open of Surfing
February 07 2013 - 10:15AM
Marketwired
Vans® and International Management Group (IMG) today officially
announce a three-year partnership encompassing Vans' title
sponsorship of the US Open of Surfing. Re-igniting the future of
surfing's most prestigious contest, Vans and IMG aim to engage the
surf industry back to its roots, advocating an all-inclusive,
world-class surfing competition and cultural festival.
"This is a big moment for the Open," says James Leitz, SVP of
IMG and Executive Producer of the Vans US Open of Surfing. "The
event has been growing rapidly over the past several years and Vans
has stepped in, harnessed all that energy and with their authentic
roots and inclusive vision, will help steer this massive happening
for many years to come."
"Vans and IMG have been partners for the better part of two
decades. Being able to continue this relationship via such an
iconic platform, in our own backyard, is simply a perfect fit,"
says Doug Palladini, Vans' Vice President of Marketing. "We are
really looking forward to bringing the entire surf and skate
industry back to the US Open, leading by working with all of our
peers, and inspiring a whole new generation of action sports fans.
As we continue to grow our role in surfing, the US Open and the
City of Huntington Beach afford us one of youth culture's most
powerful events to share our spirit of Off the Wall with millions
of people. "
The summer's biggest youth culture festival, the US Open of
Surfing returns to "Surf City USA" (Huntington Beach, CA) July 20 -
28. 2013 marks the 20th anniversary of the prestigious surf
contest, and 54 years of consistent, competitive surfing at the
iconic Huntington Beach Pier.
The "Super Bowl of Action Sports," owned and produced by IMG,
the global leader in sports and entertainment, is headlined by the
world's best men's and women's surfers, professional skateboarders,
musicians, and emerging artists. The nine-day event attracts crowds
of upwards of one million people and showcases a 10-acre Action
Sports' retail and brand experience. US Open spectators will enjoy
an interactive festival featuring more than 100 exhibits, autograph
signings, DJs, guest emcees and prize giveaways. Live webcast and
consumer information is available on www.usopenofsurfing.com.
IMG
IMG Worldwide is a global sports, entertainment and media
business, with nearly 3,000 employees operating in 30 countries
around the globe. IMG's areas of expertise are diverse and wide
ranging: IMG College; IMG's Joint Ventures in China, Brazil and
India; IMG Media; IMG Events and Federations; IMG Fashion; IMG
Models; IMG Art+Commerce; IMG Clients; IMG Academies; IMG
Consulting and IMG Licensing. More information is available at
www.imgworld.com Follow us on Twitter:
http://twitter.com/#!/IMG_Worldwide and Facebook:
http://www.facebook.com/IMG-Worldwide/
Vans
Vans®, the original action sports footwear and apparel brand, is
a brand of VF Corporation (NYSE: VFC). Vans collections, including
authentic footwear, apparel and accessories, and snowboard boots,
are sold globally in more than 170 countries through a network of
subsidiaries, distributors and foreign offices. VF Outdoor, Inc.
owns and operates more than 300 stores of the Vans brand in the
United States and internationally, each offering a wide range of
Vans footwear and apparel while communicating our brand and
athletes' rich stories. The Vans brand promotes action sports
lifestyle and youth culture through support of athletes on boards
and bikes all over the globe and through progressive events such as
the Vans Triple Crown of Surfing®, the Vans Downtown Showdown, the
Pro-tec Pool Party and the Vans Warped Tour®. More information
about the Vans brand can be found at www.vans.com, Twitter @vans_66
and www.facebook.com/vans.
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Media contacts: Chris Overholser Vans (714) 889-6185
(310) 213-2659 cell chris_overholser@vfc.com James Leitz IMG
James.Leitz@imgworld.com
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