JanSport Announces Second Annual Bonfire Sessions
August 05 2011 - 8:30AM
Business Wire
JanSport®, the original outdoor gear Brand that equips people
globally with quality backpacks, travel gear and collegiate
apparel, today announced its second annual JanSport Bonfire
Sessions. Set to take place in three cities across North America
this August and September, each stop will connect music fans with
the outdoors for this once-in-a lifetime campfire concert featuring
a local band playing under the stars.
Beginning with its first tour stop on Saturday, August 27 in
Seattle, WA, JanSport’s famed 1967 VW bus will travel across the
United States to greet music fans at each of the three event
cities, transporting party-goers to each concert locale and back.
The subsequent Bonfire Sessions will take place on the weekends of
September 10 and 24. JanSport will announce each event city and
special guest artist in the subsequent weeks, in addition to
concert pick-up locations one day before each event. For up-to-date
Bonfire Sessions event information, including event cities, artist
reveals and exact pick-up locations for each concert, fans are
invited to visit JanSport’s music blog, Unzipped
(www.jansport.com/unzipped).
"Last August JanSport celebrated our inaugural Bonfire Sessions
event in our birthplace of Seattle, WA, and we were thrilled to
feature local Seattle indie-folk band, The Cave Singers," said
Courtney Blacker, JanSport Brand Director "It was an unforgettable
night enjoyed by fans of the brand and the Cave Singers. We roasted
hot dogs, drank some beer and listened to some great music, which
is what the JanSport® brand is all about-- connecting youth
culture to the outdoors. This year's events will prove just as
unforgettable, connecting with music fans as we travel across North
America."
Relive the magic of last year’s inaugural Bonfire Sessions at
www.jansport.com. Admission to all three Bonfire Sessions events is
limited. To receive event news before it’s published, RSVP to each
event at JanSport’s Unzipped music blog,
www.jansport.com/unzipped.
About JanSport®
JanSport, a division of VF Outdoor, Inc., was founded in 1967 in
Seattle, Washington, by three pioneers in the outdoor industry.
Though the Company began by manufacturing and marketing world-class
outdoor backpacks, today the product offering includes technical
outdoor gear, daypacks, travel gear and collegiate decorated
apparel, sold in sporting goods stores, college bookstores,
department stores, and specialty and boutique retail locations
throughout the world. The Brand has the spirit of fun and discovery
represented in the Brand tagline: Discover Freedom. For more
information, visit www.jansport.com.
About VF
VF Corporation is a global leader in branded lifestyle apparel
with more than 30 brands, including Wrangler®, The North Face®,
Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®,
Ella Moss®, JanSport®, John Varvatos®, Kipling®, lucy®, Majestic®,
Napapijri®, Red Kap®, Reef®, Riders® and Splendid®.
VF Corporation's press releases, annual report and other
information can be accessed through the Company's home page,
www.vfc.com.
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