Wrangler® Launches ‘Next Blue’ Design Competition
March 22 2011 - 11:32AM
Business Wire
Throughout its long history, Wrangler® has placed tremendous
value on the insights and ideas of its consumers. Now through April
26, the iconic denim brand will hand the design process over to
consumers with the launch of Next Blue by Wrangler, a limited
edition collection of blue jeans launching this fall. Through a
unique online competition, consumers will both design and choose
the first style in the Next Blue jean collection.
With no experience being necessary, participating in the Next
Blue design contest only requires a vision. From design school
students and fashion fiends to stay-at-home moms and weekend
warriors, jean wearers from coast to coast are encouraged to submit
ideas. Entering the competition is simple: contestants must create
a short yet compelling video explaining a unique jean idea and
upload it to www.NextBlue.com.
“The first jean ever made by Wrangler was designed by cowboys
for cowboys back in 1947 when a rodeo tailor joined the brand and
worked with actual rodeo stars to develop a product. That pair of
jeans was literally designed by the very men who would eventually
be wearing them,” said Craig Errington, vice president of marketing
for Wrangler. “For more than 60 years we have been paying close
attention to the needs and insights of our consumers; so the
concept of Next Blue by Wrangler is both progressive yet uniquely
tied to our brand’s legacy.”
To be eligible, video entries must be received by March 29,
2011. Submissions will then be narrowed down through a series of
consumer-led voting rounds online. During the video entry period,
visitors to www.NextBlue.com will vote to choose ideas they like
best.
Based on originality and total number of votes received,
Wrangler executives will then select five finalists to travel to
Wrangler headquarters in Greensboro, N.C., to work alongside
Wrangler designers, merchandisers and marketing teams to bring
their ideas to life. Following this design period, beginning April
19, the five finalists will be showcased on www.NextBlue.com where
fans will have one week to vote for the final winning design,
announced on April 26.
Chosen to collaborate with one of the most recognized apparel
brands in the world, the ultimate Next Blue winner will receive
$5,000 and have their jean design produced, marketed and sold by
Wrangler this fall.
For more information and to view the official rules, please
visit www.NextBlue.com.
About the Company
Wrangler® is a division of VF Jeanswear Limited Partnership,
which is an affiliate of VF Corporation. VF Corporation is a global
leader in branded lifestyle apparel with more than 30 brands,
including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For
All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, lucy®,
John Varvatos®, Kipling®, Majestic®, Napapijri®, Red Kap®, Reef®,
Riders® and Splendid®. VF Corporation's press releases, annual
report and other information can be accessed through the Company's
home page, www.vfc.com.
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