U.S. Bank Debuts Pride-Inspired Visa® Debit Card to Celebrate LGBT Community
June 06 2017 - 9:00AM
Business Wire
The bank also joined the Human Rights
Campaign as national corporate partner
U.S. Bank is proud to debut its U.S. Bank Visa® Debit Card Pride
Design today, just in time for June Pride celebrations across the
country, as well as a new national sponsorship of the Human Rights
Campaign.
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U.S. Bank's new Visa® Debit Card Pride
Design (Photo: U.S. Bank)
Out of more than 400 original designs submitted to U.S. Bank’s
LGBT debit card contest earlier this year, the design by Olivia
Ogba of Atlanta was the first-place winner and is featured on the
card. The contest was a part of the bank’s ongoing efforts to show
support for LGBT and other communities, and highlight its emphasis
on diversity and inclusion.
“Our new card design allows the LGBT community and allies to put
their money where their pride is,” said Ann Dyste, assistant vice
president, LGBT strategy manager, U.S. Bank. “Olivia’s winning
design honors equality, unity and progress, which are all important
to the bank.”
Ogba’s art of rainbow sparklers in the night sky is now one of
U.S. Bank’s 10 permanent card designs. Customers can choose Ogba’s
debit card art here, beginning today.
“We take pride in creating card designs that are as unique as
our customers,” said Lisa Wolf, vice president, customer
relationship management, U.S. Bank. “This design is distinctive in
that it was created and chosen by the public, and shows our
commitment to diversity and inclusion.”
U.S. Bank is increasing its outreach to the LGBT community in a
variety of ways this year, including participating in Pride
festivities in 30 cities, the largest number in the bank’s history.
Bank employees will march in Pride parades and/or staff booths in
cities that include Minneapolis, San Francisco, Cincinnati and
Chicago.
In addition, U.S. Bank is proud to announce that it is joining
the Human Rights Campaign as a National Corporate Partner. HRC has
named the bank a “Best Place to Work for LGBT Equality” for 10
years in a row. This sponsorship is one of many LGBT organizations
the bank supports across its 25-state footprint, including the
National Gay & Lesbian Chamber of Commerce, GLSEN and the LGBT
Center in Los Angeles.
About U.S. BankMinneapolis-based U.S. Bancorp (NYSE:
USB), with $450 billion in assets as of March 31, 2017, is the
parent company of U.S. Bank National Association, the fifth-largest
commercial bank in the United States. The company operates 3,091
banking offices in 25 states and 4,838 ATMs, and provides a
comprehensive line of banking, investment, mortgage, trust and
payment services products to consumers, businesses and
institutions. Visit U.S. Bancorp on the web at www.usbank.com.
The U.S. Bank Visa Debit Card is issued by U.S. Bank National
Association, pursuant to a license from Visa U.S.A. Inc.Deposit
products offered by U.S. Bank National Association. Member
FDIC.
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U.S. BankHeather Draper,
303-847-7152heather.draper@usbank.com@usbank_news on Twitter
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