U.S. Bank Launches 2015 Financial Genius Scholarship
March 25 2015 - 9:00AM
Business Wire
Applicants will complete online financial
education as part of the program
U.S. Bank, demonstrating its commitment to financial education,
is offering current and prospective college students the
opportunity to earn a $5,000 scholarship though the U.S. Bank
Financial Genius Scholarship Program (#financialgenius). To
participate, applicants are required to complete eight online
learning modules that cover key concepts for building financial
wellness.
“Financial education is essential in building healthy financial
habits for life,” said Erica Opstad, vice president and head of
financial education at U.S. Bank. “Last year, 15,000 students
received critical financial education from U.S. Bank, and 99
percent said they felt ‘better prepared to make financial
decisions.’”
The program will provide five students with $5,000 to use toward
any eligible two- or four-year educational institution. U.S. Bank
has provided more than $500,000 in scholarships over the past 19
years. By incorporating financial education into the scholarship
process, U.S. Bank helps ensure students are successful both inside
and outside of the classroom.
Students will complete online learning through Financial Genius
for Life, which provides real-world skills and knowledge that
everyone can benefit from through EverFi@Work, a self-paced, online
learning platform that covers key concepts for building financial
literacy. The 15-minute courses will train and motivate students to
make positive financial decisions by teaching fundamentals such as:
how a credit score is calculated; the basics of overdraft coverage;
and how to avoid identity theft, pay for college, refinance their
mortgage, or start a small business.
“I’ve benefited not only from the scholarship, but from the
education I received in the process,” said Russell Jew, last year’s
scholarship recipient. “It’s rare that you actually receive an
education in the process of applying for a scholarship.”
Russell won the scholarship in his senior year of high school,
and began taking classes at City College in San Francisco in the
fall of 2014. He will earn his associate degree in May, making it
possible to transfer to a four-year college sooner to pursue a
major in chemical engineering.
“The scholarship has helped be focus on my studies rather than
juggling my schoolwork along with a part time job,” he said.
The online application process is open until Sept. 17, 2015 with
winners being announced in October. For more information or to
apply visit usbank.com/scholarship or follow us on Twitter
@usbank_news, #financialgenius.
Financial Genius is part of a year-long, multi-faceted program
U.S. Bank is making available to college-age students through the
U.S. Bank Student Union.
"The Student Union encompasses educational tools, interactive
events, traditional and social media, thousands of student surveys
and peer-to-peer feedback,” said Robyn Gilson, vice president of
multicultural strategy at U.S. Bank. “We designed the program by
listening to students. They feel uninformed on topics like credit,
identity theft or investments, but are interested in learning. The
potential for these students is truly unlimited, which is why we
are committed to providing students with tools to improve their
confidence and skills."
About U.S. BankU.S. Bancorp (NYSE: USB) with $403 billion
in assets as of December 31, 2014, is the parent company of U.S.
Bank National Association, the fifth largest commercial bank in the
United States. The company operates 3,176 banking offices in 25
states and 5,022 ATMs and provides a comprehensive line of banking,
brokerage, insurance, investment, mortgage, trust and payment
services products to consumers, businesses and institutions. Visit
U.S. Bancorp on the web at usbank.com.
U.S. Bank Public RelationsTeri Charest,
612-303-0732teri.charest@usbank.com@usbank_news,
#financialgenius
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