By Matteo Castia

 

Unilever NV said Tuesday that it is closing its washing-powder factory in Warrington, England, due to "a sustained and irreversible decline in demand" of the product.

The multisector retailer said that market volumes for the factory product--the Persil and Surf laundry powder detergents--have fallen 15% in the last four years, as consumers have been switching to other types of laundry products, particularly laundry liquids and capsules.

"We have, unfortunately, been unable to identify any commercially sustainable solutions for the site," Vice President of Supply Chain Jon Strachan said.

 

Write to Matteo Castia at matteo.castia@dowjones.com

 

(END) Dow Jones Newswires

March 10, 2020 12:19 ET (16:19 GMT)

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