CareerBuilder.com Launches Personified, A Talent Management Consulting Firm
January 16 2008 - 7:00AM
PR Newswire (US)
New Company Helps Employers Maximize the Value of Their Workforces
CHICAGO, Jan. 16 /PRNewswire/ -- CareerBuilder.com the nation's
largest online job site with more than 23 million unique visitors
and over 1.6 million jobs, has launched Personified, a consulting
firm that helps employers understand and leverage the relationship
between talent management and company performance. Some of the
talent solutions the company will provide include: employee
acquisition and retention; recruitment process outsourcing;
employment branding; inclusive culture development; and employee
engagement. The goal of Personified is to develop customized talent
solutions that allow employers to get the best return on their
investment in people, processes and technology. The company
differentiates itself through its deep understanding of the online
environment and access to a vast talent pool and in-depth
employment data. Personified evolved from CareerBuilder.com's Human
Capital Consulting Division, which successfully launched in 2006,
and will allow the CareerBuilder.com network access to a greater
share of the $18.4 billion global human resources consulting
industry(i). "Personified will operate independently, but will
leverage the knowledge and resources of CareerBuilder.com to
deliver unmatched insight into the behavior of job seekers and
employees," said Matt Ferguson, CEO of CareerBuilder.com. "The new
company was formed to address increased demands from the market for
more robust talent management solutions." Personified is being
launched in the wake of a tightening labor market driven in large
part by the impending retirement of many Baby Boomers and the lack
of skilled talent to fill the knowledge gap. According to
CareerBuilder.com's annual job forecast(ii), 41 percent of
employers say they have positions for which they can't find
qualified talent. "Personified helps employers navigate a new era
of talent management, where employees and job seekers are empowered
by the Internet and can find a new career opportunity or get
insight on a company at a moment's notice," said Mary Delaney,
President of Personified. "The average tenure of an employee
continues to decline -- making the talent marketplace extremely
competitive and employers' ability to retain intellectual capital
much more challenging. In fact, a quarter of employees plan to
leave their current position in the next two years(iii)." Despite
the hiring environment becoming more competitive every day, nearly
half (48 percent) of employers surveyed by CareerBuilder.com
reported that they don't have a recruitment strategy in place(iv).
Personified will be focused on four key areas of recruitment and
retention to help employers propel their businesses forward: 1.
Talent Acquisition More than a quarter (27 percent) of employers
surveyed by CareerBuilder.com say, due to a tight job market, they
have retained workers whom they otherwise wouldn't due to
performance issues or a slowdown in work(v). Personified helps
employers optimize their recruitment process and more effectively
staff their business through recruitment process outsourcing and
analysis of a company's current recruitment processes from the
perspective of the candidate, recruiter and hiring manager. 2.
Employment Branding Seventy-eight percent of employers surveyed say
their companies do not have an employee brand(vi). Personified
works with companies to build and communicate an employment brand
that sets them apart from competitors and establishes a company as
a desirable place to work -- which ultimately leads to higher
quality talent, reduced recruitment costs and improved employee
retention. 3. Workforce Culture -- Diversity/Inclusion Forty-six
percent of workers do not believe their workplace mirrors national
demographics(vii). More employers are recognizing the positive
impact a diverse workforce has on the bottom line. Personified
helps employers identify and build the right culture within their
organizations to create an inclusive environment that better
mirrors their customer base, embraces diverse viewpoints and boosts
innovation. 4. Employee Engagement -- Training When job seekers
were asked to identify the defining moment when they started
looking for a new employer, the top reason cited was the feeling
that there was nothing left to learn or no challenge or growth
potential(viii). After identifying what initially attracts
candidates to their opportunities and whether the corporate
environment delivers on its promise, Personified builds training
programs in recruitment, leadership, sales, diversity, and project
management. For more information about Personified, visit:
http://www.personified.com/ About CareerBuilder.com
CareerBuilder.com is the nation's largest online job site with more
than 23 million unique visitors and over 1.6 million jobs. Owned by
Gannett Co., Inc. (NYSE:GCI), Tribune Company (NYSE:TRB), The
McClatchy Company (NYSE:MNI) and Microsoft Corp. (NASDAQ:MSFT), the
company offers a vast online and print network to help job seekers
connect with employers. CareerBuilder.com powers the career centers
for more than 1,200 partners, including 140 newspapers and leading
portals such as America Online and MSN. More than 300,000 employers
take advantage of CareerBuilder.com's easy job postings, 26
million-plus resumes, Diversity Channel and more. CareerBuilder.com
and its subsidiaries operate in the U.S., Europe, Canada and Asia.
For more information, visit http://www.careerbuilder.com/. (i)
Kennedy Information: HR Consulting Marketplace 2006-2010 (ii)
CareerBuilder.com "2008 Job Forecast" conducted by Harris
Interactive December 2007 (iii) CareerBuilder.com "2008 Job
Forecast" conducted by Harris Interactive December 2007 (iv)
CareerBuilder.com Q2 2007 Employment Forecast (v) CareerBuilder.com
Q4 2007 Employment Forecast (vi) CareerBuilder.com Q2 2007
Employment Forecast (vii) CareerBuilder.com and Kelly Services
Discrimination Study conducted by Harris Interactive June 2007
(viii) CareerBuilder.com "2008 Job Forecast" conducted by Harris
Interactive December 2007 Media Contact Tanya Flynn 773-527-5393
DATASOURCE: CareerBuilder.com CONTACT: Tanya Flynn of
CareerBuilder.com, +1-773-527-5393, Web site:
http://www.careerbuilder.com/ http://www.personified.com/
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