PLANO, Texas, July 15, 2019 /PRNewswire/ -- Performance,
capability and style are on full display with today's launch of the
all-new 2020 Toyota GR Supra campaign, "This Is Our Sport." In a
nod to Toyota's sports car heritage, the campaign reflects how
Supra drivers will feel the excitement of an iconic car designed
with them in mind - a car that pushes the limits.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8565151-toyota-2020-gr-supra-this-is-our-sport-campaign/
"The return of the Toyota Supra has been a long time coming, and
it's well worth the wait," said Ed
Laukes, group vice president, Toyota Marketing, Toyota Motor
North America. "The new campaign highlights the thrill of getting
to know the 2020 GR Supra and a rediscovered appreciation for the
simple joy of driving."
Broadcast & Digital
The 30-second, 15-second and
6-second broadcast and digital spots were directed by Ozan Biron. These unique spots highlight the
Supra's exhilarating blend of power, precision and agility and
inspire drivers to own the sports car they always dreamed
about.
In "Track Day", Julie Andrews'
"Getting to Know You" provides the soundtrack as driver and car
glide harmoniously around the iconic Road Atlanta track, showcasing
the Supra's indisputable performance and style as they get to know
each other.
The 6-second spots, appropriately titled "0 to 60", "Balanced",
"Face Off", "Joy", "Ribbon", "Sport Mode", and "Walks On Water",
demonstrate the spirit of a new sports car - sleek, stylish,
powerful and ready to command any road.
The campaign creative was led by Saatchi & Saatchi with
Zenith Media responsible for TV and Outdoor media buying.
The return of the 2020 GR Supra was announced with a TV spot in
February's "Big Game". The high-energy spot, "Wizard", set
the stage for the return of Toyota's iconic sports car after a
21-year hiatus.
Media Placements
"Track Day", the 30-second spot from
the new campaign, will air across motorsports TV programming; a
custom long-form video called "Game Of Horsepower" will feature a
unique twist on the classic game of H.O.R.S.E. and will appear on
Reddit, YouTube, Facebook, Instagram and Twitter; additional custom
brand integrations include GQ, Twitter's @Marvel LIVE as well as
exclusive auto partner of Sports Illustrated's Fashionable 50
event. Print media includes a custom French Door cover where
Motor Trend and Road & Track subscribers will
receive an exclusive pull-out poster tapping into the nostalgia of
'90s car posters. The Road & Track partnership also
features a custom Augmented Reality (AR) integration, which will
allow users to virtually see the Supra in their driveway or
garage.
Digital partners include Google, Amazon, CBS, IGN and Fast
Company with Amobee for programmatic. Social partners include
Twitter, Reddit, Facebook and Instagram while audio extensions
include Tune In and Gimlet. Out-of-home (OOH) will include
high-impact billboards in 17 markets. Additionally, spots will air
on national and digital radio as well as within select movie titles
in theaters nationwide in conjunction with National CineMedia.
The broadcast and digital spots are available for viewing
here. For images and credits, please click here.
About the All-New 2020 GR Supra
The all-new Supra is now on sale and available in two grades –
3.0 and 3.0 Premium, as well as a Launch Edition which is based on
the 3.0 Premium grade. Enthusiasts can get their 2020 Supra at a
Manufacturer's Suggested Retail Price (MSRP) starting at
$49,990, with the Launch Edition
models starting at $55,250. Both
will be powered by a 3.0-liter turbocharged inline six-cylinder
engine that produces 335 horsepower and 365 lb-ft of torque and is
mated to an 8-speed automatic transmission with paddle shifters.
For more information, visit: http://www.toyota.com/supra.
About Toyota
Toyota (NYSE:TM) has been a part of
the cultural fabric in the U.S. and North
America for more than 60 years, and is committed to
advancing sustainable, next-generation mobility through our Toyota
and Lexus brands. During that time, Toyota has created a tremendous
value chain as our teams have contributed to world-class design,
engineering, and assembly of more than 38 million cars and trucks
in North America, where we have 14
manufacturing plants, 15 including our joint venture in
Alabama (10 in the U.S.), and
directly employ more than 47,000 people (over 36,000 in the U.S.).
Our 1,800 North American dealerships (nearly 1,500 in the U.S.)
sold 2.8 million cars and trucks (2.4 million in the U.S.) in
2018.
Through the Start Your Impossible campaign, Toyota highlights
the way it partners with community, civic, academic and
governmental organizations to address our society's most pressing
mobility challenges. We believe that when people are free to move,
anything is possible. For more information about Toyota, visit
www.toyotanewsroom.com.
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SOURCE Toyota