PLANO, Texas, June 12, 2019 /PRNewswire/ -- The
triumphant cheers of soccer fans and the roar of Toyota Tacomas and
Tundras will echo throughout the summer as Toyota launches its
"Choose the Toughest Field" soccer campaign. The multifaceted
communications platform builds powerful connections between the
game, players, fans and trucks that are ready to take on the
toughest of challenges.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8555051-toyota-tundra-tacoma-choose-the-toughest-field-soccer-campaign/
Toyota returns as the official automotive sponsor of the 2019
Concacaf Gold Cup tournament, where the best soccer players from
North and Central America and the
Caribbean will compete to
determine the region's best team. In addition to an interactive
pre-game celebration for fans (Futbol Fiesta), the partnership also
includes broadcast, in-cinema, social, digital, in-stadium signage
and messaging on stadium screens.
"This campaign champions the relentless spirit of those unafraid
to conquer even the toughest terrains, just like our Tacoma and
Tundra trucks," said Terry Sell,
national truck manager, Toyota Motor North America. "From
international to home field games, we're looking forward to an
exciting soccer season as we celebrate the determination and
toughness of the game, its players and the fans."
Joining Toyota to share his notable story is retired Mexican
soccer legend, Jorge Campos. A
prominent player in the 1990s and 2000s, Campos was an electric
player, known for his tough acrobatic style of goalkeeping and his
colorful playing attire. Campos joins the campaign celebrating
players and fans willing to give it their all on (and off) the
field.
Fans will have the chance to engage with the robust digital
content on Toyota Latino social platforms, including a series of
videos starring Campos demonstrating difficult soccer techniques
performed on tough fields while encouraging soccer fanáticos
to choose their toughest fields with the hashtag #CanchaDificil
(ToughestField). Fans can find more information at:
www.toyota.com/trucks and https://www.toyota.com/espanol/trucks/.
The campaign was developed by Conill, Toyota's Hispanic marketing
partner.
"I am excited to have this opportunity to work with Toyota on
our shared passion for soccer," said Jorge
Campos, current soccer analyst for TV Azteca in
Mexico. "The message really hit home for me. Whether as a
young boy playing the beautiful game in harsh conditions in
Acapulco or as a pro competing in
enemy territory, I needed to be willing to give it my all, no
matter how tough the surroundings. That's what it takes to
win."
Toyota will further fuel momentum among fans through
partnerships with two high-level soccer properties. Beginning with
Alianza de Futbol, Toyota rekindles its sponsorship of Copita
Toyota Alianza, which showcases the best youth soccer teams in
the United States. The partnership
includes an interactive footprint of activities and special guest
appearances. The tournament started in Atlanta this past May and continues through
September.
Continuing the success of last year's Tour Aguila, Toyota is
once again partnering with Club America for another series of
high-octane matches in the U.S. For the second straight year,
fans will witness the excitement of one of the most popular teams
in North America as they prepare
for several amazing contests against international powerhouses.
Tacoma and Tundra will be there for all of the pregame activities
at the Fiesta Futbolera presented by Toyota.
Toyota is also engaged with a variety of other popular soccer
properties including Liga Mexicana, MNT/USMNT, and UEFA Champions
League, with broadcast integrations during telecast
games.
About Toyota
Toyota (NYSE:TM) has been a part of the
cultural fabric in the U.S. and North
America for more than 60 years, and is committed to
advancing sustainable, next-generation mobility through our Toyota
and Lexus brands. During that time, Toyota has created a
tremendous value chain as our teams have contributed to world-class
design, engineering, and assembly of more than 38 million cars and
trucks in North America, where we
operate 14 manufacturing plants, 15 including our joint venture in
Alabama (10 in the U.S.) and
directly employ more than 47,000 people (over 36,000 in the
U.S.). Our 1,800 North American dealerships (nearly 1,500 in
the U.S.) sold 2.8 million cars and trucks (2.4 million in the
U.S.) in 2018.
Through the Start Your Impossible campaign, Toyota highlights
the way it partners with community, civic, academic and
governmental organizations to address our society's most pressing
mobility challenges. We believe that when people are free to move,
anything is possible. For more information about Toyota,
visit www.toyotanewsroom.com.
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SOURCE Toyota Motor North America