NEW YORK, April 9, 2019 /PRNewswire/ -- Is it real? Or is
it suspended by invisible strings? The answer to both questions is
yes. Toyota has partnered with augmented reality artist
Michael Murphy to create a 3D
illusion for its fourth-generation 2020 Highlander, set to debut at
the New York International Auto Show on April 17, 2019, at 9:10
a.m. EDT.
![Augmented reality artist Michael Murphy has created a 3D illusion of the fourth-generation 2020 Highlander. Augmented reality artist Michael Murphy has created a 3D illusion of the fourth-generation 2020 Highlander.](https://mma.prnewswire.com/media/848415/Highlander_Teaser_002.jpg)
The art installation capitalizes on the new sculpted design
elements that will make Highlander stand out in the
marketplace. This art installation also will appear high in
the sky through video that will be projected on buildings around
New York leading up to the show.
The art installation captures the all-new Highlander's powerful
stance with a modern, sophisticated attitude. In a two-month
process, Murphy started with a design rendering of the car to
create 3D printouts, then hand painted each piece to match a design
rendering of the car. The 200 individual pieces were then
strategically placed to appear as if floating in air, creating a
three-dimensional Highlander.
Check out the 3D illusion in hidden areas all around
New York City. Not in NYC? See the
3D illusion at https://vimeo.com/329144593 and join us for the
livestream of the press conference at
https://livestream.com/Toyota/2019NYIAS.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the
U.S. and North America for more
than 60 years, and is committed to advancing sustainable,
next-generation mobility through our Toyota and Lexus
brands. During that time, Toyota has created a tremendous
value chain as our teams have contributed to world-class design,
engineering, and assembly of more than 38 million cars and trucks
in North America, where we operate
14 manufacturing plants (10 in the U.S.) and directly employ more
than 47,000 people (over 36,000 in the U.S.). Our 1,800 North
American dealerships (nearly 1,500 in the U.S.) sold 2.8 million
cars and trucks (2.4 million in the U.S.) in 2018 – and about 87
percent of all Toyota vehicles sold over the past 16 years are
still on the road today.
Through the Start Your Impossible campaign, Toyota highlights
the way it partners with community, civic, academic and
governmental organizations to address our society's most pressing
mobility challenges. We believe that when people are free to move,
anything is possible. For more information about Toyota,
visit www.toyotanewsroom.com.
Media Contact:
Nicky
Hamila
469.292.3596
nicky.hamila@toyota.com
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SOURCE Toyota Motor North America