PLANO, Texas, April 1, 2019 /PRNewswire/ -- Adventure-seeking
Americans have looked to Toyota for more than 60 years to provide
trucks that can take them on and off-road. Now comes a truck that
is perfect for those who want to tell their friends they own a
truck but never veer off pavement. The Yaris Adventure will make
its debut in its native environment of the 2019 New York
International Auto Show.
![Yaris Adventure is part truck, part sedan, but 100 percent awesome. Yaris Adventure is part truck, part sedan, but 100 percent awesome.](https://mma.prnewswire.com/media/843806/2020_Yaris_Adventure.jpg)
Capitalizing on consumers flocking to the small crossover
segment, Yaris Adventure answers the question that nobody asked.
It's part truck, part sedan, but 100 percent awesome. Toyota sells
every mid- and full-size truck that hits the lot, but Yaris
Adventure will fill the void of a subcompact pickup segment that
has never truly existed because … well, no one realized they needed
it until now. The Yaris Adventure comes complete with a two-seat
cabin with storage space behind the seats. The extra cab with rear
seating was ditched because it was determined that no one really
wants to sit back there anyway. Meanwhile, in the back, a composite
inner bed ensures cargo capacity for the most moderate jobs. The
Yaris Adventure combines the comfort and fuel economy of a sedan
with ideal cargo space, but not so much that friends will ask you
to help them move.
"Toyota is very excited to debut this product that nobody saw
coming," said a senior executive at Toyota who preferred to remain
anonymous. "We're constantly listening to our customers and
reacting to the market. We have to blame the market on this one, as
we haven't had one customer ask for a truck like this."
Creating a segment
Just like the RAV4 created the small SUV segment in 1994, the
Yaris Adventure creates the subcompact pickup segment. The
52.3-inch bed has a payload of 297 lbs., perfect for hauling
coolers to the lake or that third set of golf clubs that just won't
fit in a car trunk (not sure why you'd have three sets of golf
clubs though, as the Yaris Adventure only seats two).
Class-Leading Everything
The Yaris Adventure leads its segment in everything.* It comes
standard with a 1.5-liter inline four-cylinder engine that delivers
103 horsepower and 112 lb-ft of torque, both top of its class.* Its
7.6-inch ground clearance and 42.5-inch legroom are also
class-leading. There isn't a spec on the Yaris Adventure that
doesn't come out on top.*
Fun fact: The Yaris Adventure is the only vehicle with a bed
that doesn't come with a full-size spare tire.
*Yaris Adventure is the only truck in the subcompact truck
segment.
Won't Blend In
A bold, passenger-first design gives the 2020 Yaris Adventure a
distinct look. The front end projects a gutsy attitude with a
hexagon lower front grille and sharp-eyed headlamps. The automatic
LED headlamps incorporate daytime running lights, which pair
perfectly with the aggressive front bumper complete with tow hooks,
perfect for getting pulled out of a situation the vehicle shouldn't
have been in to begin with.
At 167.2 inches long, the Yaris Adventure Grade can fit into
parking spaces that most other truck owners have to pass up. That's
a real bonus for urban dwellers, even though Yaris Adventure was
made to leave the city (via highway).
Straying from the Pavement
Yaris Adventure off-roading excursions will begin and end with
dirt roads. All Yaris Adventures are equipped with coil-spring
double wishbone front suspension and leaf spring rear suspensions.
This suspension, paired with a 7.6-inch ground clearance, is
perfect for taking a curb in a mall parking lot or clearing the
shrubs when parking in a friend's front yard.
The Dynamic Torque Vectoring AWD that was recently introduced on
the 2019 RAV4 will not come standard on Yaris Adventure. It will,
however, offer a newly developed AWD system capable of allowing
Yaris owners to carefully bring their vehicles out of their
underground garage when it snows in the city.
Surrounded by Sound
The standard 7-inch Display Audio system delivers clear,
powerful sound played through two speakers, one in each door.
Maximizing connectivity and control, the system is equipped with
one USB media port and Bluetooth wireless technology for hands-free
phone operation and music streaming.
Here's another surprise from the 2020 Yaris Adventure: no
navigation (because anyone smart enough to drive the Yaris
Adventure knows exactly where they're going).
Warranty
Due to the extensive testing done on Yaris Adventure, a warranty
won't be offered for this truck because it would be unthinkable
that something goes wrong. However, roadside assistance will be
offered, as it's likely the truck will get stuck if it veers too
far off road.
About Toyota
Toyota (NYSE:TM) has been a part of the
cultural fabric in the U.S. and North
America for more than 60 years, and is committed to
advancing sustainable, next-generation mobility through our Toyota
and Lexus brands. During that time, Toyota has created a
tremendous value chain as our teams have contributed to world-class
design, engineering, and assembly of more than 38 million cars and
trucks in North America, where we
operate 14 manufacturing plants (10 in the U.S.) and directly
employ more than 47,000 people (over 36,000 in the U.S.). Our
1,800 North American dealerships (nearly 1,500 in the U.S.) sold
2.8 million cars and trucks (2.4 million in the U.S.) in 2018 – and
about 87 percent of all Toyota vehicles sold over the past 16 years
are still on the road today.
Through the Start Your Impossible campaign, Toyota highlights
the way it partners with community, civic, academic and
governmental organizations to address our society's most pressing
mobility challenges. We believe that when people are free to move,
anything is possible. For more information about Toyota,
visit www.toyotanewsroom.com.
Media Contact:
Zachary Reed
zachary.reed@toyota.com
469-292-3499
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SOURCE Toyota Motor North America