Behind the Camera, Behind the Wheel: Teen Filmmakers Address Driving Safety
April 12 2016 - 8:00AM
Business Wire
Toyota and Discovery Education Announce
Finalists in the Toyota TeenDrive365 Video Challenge; Public Can
Vote Online for People’s Choice Winner until April 25
Teen filmmakers across the country are using
their position behind the camera to encourage safer behavior behind
the wheel. Today, Toyota and Discovery Education announced the ten
finalists of the Toyota TeenDrive365 Video Challenge. Now in its
fifth year, the Challenge invites teens to create short videos to
inspire their peers to drive more safely and avoid risky behavior.
This year, more than 1,500 students entered the competition – the
highest number of submissions ever received.
Toyota and Discovery Education invite the public to watch the
ten finalist videos at TeenDrive365InSchool.com/vote and vote
through April 25 for the People’s Choice winner, who will receive a
$5,000 prize and a behind-the-scenes trip to a taping of a Velocity
network show.
In addition to the People’s Choice winner, a panel of judges
from Toyota and Discovery Education will choose several other prize
winners. The first place winner will receive $15,000 and will work
with a Discovery film crew to reshoot their video into a TV-ready
PSA to air on a variety of Discovery networks.
Other prizes include:
- Second place prize - $10,000 and a
behind-the-scenes trip to a Velocity network show taping
- Third place prize - $7,500
- Fourth to tenth place prizes - Each
receives $2,500
- Four regional prizes - Each receives
$1,000
“We launched the Toyota TeenDrive365 Video Challenge five years
ago with Discovery Education because we wanted another way to
engage young people in our commitment to make the roads safer for
us all,” said Mike Goss, General Manager, Social Innovation, Toyota
Motor North America. “We were blown away by the creativity of the
submissions this year and it was tough to choose the finalists.
Some of the videos were funny, others were profound, but all
inspired us to think even more deeply about the importance of
driving safely.”
The Video Challenge is one component of Toyota and Discovery
Education’s TeenDrive365: In School initiative, a comprehensive
program offering a range of tools designed specifically for high
school educators and teens. Resources offered include tools to help
teens prepare for the responsibility of driving, such as quizzes,
parental discussion points, and a financial calculator; classroom
resources for educators, including standards-aligned lesson plans
for grades 9-12; and Heads UP!, an interactive simulation which
allows teens to virtually experience the real dangers of distracted
driving.
The program is part of Toyota TeenDrive365, a comprehensive
initiative to help teens and parents become safer drivers together.
Building on the programs Toyota has offered for more than a decade,
it offers a collection of online tools, events, expert advice and
tips as well as social media elements. TeenDrive365 is adding two
new features this year to build on its extensive resources for
teens.
- Virtual Field Trip to Toyota
Motor Manufacturing, Indiana – Hosted by Cristy Lee, star of
Velocity’s All Girls Garage, this live online broadcast will take
viewers on a guided tour to learn about the latest in robotics,
automotive safety and production innovation. Students will get an
exclusive look ‘under the hood’ at the careers offered in a
manufacturing plant, hearing from experts such as Toyota engineers,
production team members and executives. Classrooms will learn how
Toyota is working with robotics and computers to increase auto
safety. The trip will occur on May 3 at 12:00PM ET. To join,
register at teendrive365inschool.com/educators/field-trip.
- Science Behind Safe Driving
Learning Module – This free interactive learning module
helps educators explain the science behind safe driving to teens in
a fun and engaging way (picture a cake traveling on top of a
skateboard). To access the module, educators can visit
http://www.teendrive365inschool.com/educators/preparing-lessons.
“We applaud this year’s finalists and their use of digital
storytelling, creativity and passion to influence the behavior of
their peers and ultimately help save lives,” said Bill Goodwyn,
president and CEO at Discovery Education. “Discovery Education is
proud to partner with Toyota on addressing this critical issue by
empowering young people to make smart decisions behind the wheel
through engaging digital resources and experiences.”
To learn more about the resources offered through TeenDrive365:
In School, go to http://www.teendrive365inschool.com/.
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the
Prius and the Mirai fuel cell vehicle, is committed to building
vehicles for the way people live through our Toyota, Lexus and
Scion brands. Over the past 50 years, we’ve built more than 30
million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
42,000 people (more than 33,000 in the U.S.). Toyota operates 1,800
North American dealerships (1,500 in the U.S. alone which sold
almost 2.5 million cars and trucks in 2015) – and about 80 percent
of all Toyota vehicles sold over the past 20 years are still on the
road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety, and the environment. As
part of this commitment, we share the company’s extensive know-how
garnered from building great cars and trucks to help community
organizations and other nonprofits expand their ability to do good.
For more information about Toyota, visit
www.toyotanewsroom.com.
About Discovery Education
Discovery Education is the global leader in standards-based
digital content for K-12, transforming teaching and learning with
award-winning digital textbooks, multimedia content, professional
development, and the largest professional learning community of its
kind. Serving 3 million educators and over 30 million students,
Discovery Education’s services are in half of U.S. classrooms, over
40 percent of all primary schools in the UK, and more than 50
countries. Discovery Education partners with districts, states and
like-minded organizations to captivate students, empower teachers,
and transform classrooms with customized solutions that increase
academic achievement. Discovery Education is powered by Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK), the number one
nonfiction media company in the world. Explore the future of
education at www.discoveryeducation.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160412005428/en/
Amy Schultz, for ToyotaAmy.Schultz@Finsbury.com,
646-805-2825orElizabeth Hillman, Discovery
Educationelizabeth_hillman@discovery.com, 240-662-2664
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