TORRANCE, Calif.,
Sept. 23, 2014 /PRNewswire/ -- Toyota will deliver brand new
hybrid vehicles to select Historically Black Colleges and
Universities (HBCUs) to kick-off the fifth-year of the Toyota Green
Initiative—an environmental stewardship platform designed to
educate HBCU students and alumni on the benefits of adopting a
sustainable lifestyle. The donation is in conjunction with Toyota's
continued support of HBCU athletic programs in both the Central
Intercollegiate Athletic Association (CIAA) and Southwestern
Athletic Conference (SWAC). Twenty-two HBCUs will receive a Toyota
Prius this fall.
Toyota Green Initiative (TGI) was launched in 2010 and toured
HBCU campuses with a fully-immersive experience to engage students
in the environmental space. The athletic sponsorship of both CIAA
and SWAC increased awareness of TGI at sports events and
homecomings. "We have observed an overwhelming response to TGI from
both CIAA and SWAC supporters," said James
Colon, Vice President of African-American Business
Strategies for Toyota Motor Sales U.S.A. "The Prius will help promote
sustainability efforts to students, alumni and the surrounding
community."
Vehicle deliveries began in September to HBCUs in North Carolina and Texas. The delivery tour will conclude in
October with presentations to Magic City Classic rivals
Alabama A&M University and
Alabama State University.
To learn more about the Toyota Green Initiative program, please
visit http://www.ToyotaGreen.com.
About Toyota
Toyota (NYSE: TM), the world's top automaker and creator of the
Prius, is committed to building vehicles for the way people live
through our Toyota, Lexus and Scion brands. Over the past 50
years, we've built more than 25 million cars and trucks in
North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
40,000 people (more than 32,000 in the U.S.). Our 1,800 North
American dealerships (1,500 in the U.S.) sold more than 2.5 million
cars and trucks (more than 2.2 million in the U.S.) in 2013 – and
about 80 percent of all Toyota vehicles sold over the past 20 years
are still on the road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the
environment. As part of this commitment, we share the
company's extensive know-how garnered from building great cars and
trucks to help community organizations and other nonprofits expand
their ability to do good. For more information about Toyota,
visit http://www.toyotanewsroom.com.
Photo - http://photos.prnewswire.com/prnh/20140923/147935
SOURCE Toyota