TORRANCE, Calif., Nov. 13, 2013 /PRNewswire/ -- What if we could
reduce driver distraction before ever putting a key in the
ignition? That's the focus of the Driver Awareness Research Vehicle
that Toyota will show at the 2013 Los Angeles Auto Show on
Wednesday, November 20th
at 3:40 PM, at a press conference
located in the Toyota display.
In addition to this all-new, concept research vehicle,
Chuck Gulash, Director of Toyota's
Collaborative Safety Research Center (CSRC), will discuss two
important CSRC research programs, including:
- Important research findings from a joint partnership between
MIT and Toyota that sheds new light on
driver distractions associated with voice command systems
- Information on a groundbreaking study with Stanford University, employing a new and innovative
driving simulator that will enhance our understanding of how
drivers and cars interact as we move closer to fully automated
forms of driving
About Toyota
Toyota, the world's top automaker and
creator of the Prius, is committed to building vehicles for the way
people live through our Toyota, Lexus and Scion brands. Over
the past 50 years, we've built more than 25 million cars and trucks
in North America, where we operate
14 manufacturing plants (10 in the U.S.) and directly employ nearly
40,000 people (more than 37,000 in the U.S.). Our 1,800 North
American dealerships sold more than 2.3 million cars and trucks in
2012 – and about 80 percent of all Toyota vehicles sold over the
past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the
environment. As part of this commitment, we share the
company's extensive know-how garnered from building great cars and
trucks to help community organizations and other nonprofits expand
their ability to do good. (NYSE:TM) For more
information about Toyota,
visit www.toyotanewsroom.com.
(Logo: http://photos.prnewswire.com/prnh/20030501/TOYLOGO)
SOURCE Toyota