Toyota & Discovery Education Announce Corona High School Student is Grand Prize Winner of 2013 Toyota Teen Driver Video Chall...
May 02 2013 - 2:00PM
Business Wire
Toyota and Discovery Education today announced that Ryan
Johnston, a high school student from Corona, California, was chosen
by the public in an online vote as the grand prize winner of the
2013 Toyota Teen Driver Video Challenge. Now in its second year,
the contest challenges teens across the country to create
two-minute videos to inspire their friends to drive more safely and
avoid distractions. The contest is part of Toyota Teen Driver,
a joint education program by Toyota and Discovery Education, to
help teen drivers stay safe.
Ryan’s video, which you can view at
http://toyotateendriver.discoveryeducation.com/videos.cfm, takes a
humorous look at what driving distractions may have looked like a
hundred years ago, while also sending a serious message to teens of
today about the importance of road safety. Ryan will receive a
$15,000 scholarship and will work with a Discovery film crew to
re-shoot his video as a professional, TV-ready PSA. On May 15, his
video will be featured alongside star-studded celebrity PSAs on the
web site for DoSomething.org’s Thumb Wars, an annual campaign,
sponsored by Toyota, that empowers teens to take a stand against
texting while driving.
Vineeth Mohan and Harrish Ratman, a team of two from Fresno,
California, secured second place in the challenge and Miguel Arango
from Miami, Florida, came in third. These students also will work
with Discovery to re-shoot their videos.
“At Toyota, we are deeply committed to helping teen drivers stay
safe so we are so pleased to award Ryan with the grand prize in
this year’s Toyota Teen Driver Video Challenge,” said Patricia
Salas Pineda, group vice president, National Philanthropy and the
Toyota USA Foundation. “We were impressed by all the video
submissions this year, but Ryan’s stood out in particular for its
humorous as well as its clever and memorable approach to educating
other teens about the seriousness of distracted driving.”
“Discovery Education is thrilled to work alongside Toyota to
reward Ryan for his outstanding video,” said Mary Rollins, Vice
President of Discovery Education. “We know the content of his video
will serve to start a larger conversation among teens, adults and
educators about the overwhelming importance of safe driving
practices.”
In addition to sponsoring the Video Challenge each
year, Toyota Teen Driver provides educators, parents and
students with free online resources to help teens to become safer
drivers, including curriculum, parent coaching guides, and
take-home activities to initiate important conversations about the
life-changing choices that teens can make behind the
wheel. For more information on Toyota Teen Driver,
visit www.toyotateendriver.com.
As part of 10 years of teaching teens and parents about safe
driving, Toyota will host its national teen driving skills
workshop, Toyota Driving Expectations, in Torrance, Denver and San
Antonio. The free, 2.5-hour programs will be held at the Toyota
Motor Sales, U.S.A., Inc. headquarters for teens and their parents
to learn together about defensive driving techniques, distracted
driving and good choices. Registration is full in Torrance this
weekend, but still open in Denver May 18-19 and San Antonio June
8-9 at www.toyotadrivingexpectations.com
The Toyota Teen Driver Video Challenge and Toyota
Driving Expectations are just two of many initiatives by Toyota
that are designed to help keep teens safe on the road.
The Toyota Collaborative Safety Research Center
(www.toyota.com/csrc) works with leading North American
Universities, hospitals, research institutions and agencies on
research designed to better understand teen drivers’ risks and
behaviors and identify effective recommendations to help keep them
safe. Toyota also is hosting Arrive in Style
(http://arriveinstyle.teenvogue.com), a safe driving campaign with
Teen Vogue to raise awareness of the dangers of distracted driving
among teenage girls and inspire them to make a mutual commitment
with their mothers to drive safely.
About Toyota
Toyota (NYSE: TM) established operations in the United States in
1957 and currently operates 10 manufacturing plants. Toyota
directly employs over 31,000 in the United States and its
investment here is currently valued at more than $19.5 billion,
including sales and manufacturing operations, research and
development, financial services and design.
Toyota is committed to being a good corporate citizen in the
communities where it does business and believes in supporting
programs with long-term sustainable results. Toyota supports
numerous organizations across the country, focusing on education,
the environment and safety. To date, Toyota has contributed nearly
$700 million to philanthropic programs in the United States.
For more information on Toyota's commitment to improving
communities nationwide, visit
http://www.toyota.com/philanthropy.
About Discovery Education
Discovery Education partners with districts, states and
like-minded organizations around the world to transform teaching
and learning with innovative content and services that support
educators and accelerate academic achievement. With a presence in
over half of all US schools and in 50 countries around the world,
Discovery Education fuels educational transformation with
award-winning multimedia content including digital textbooks,
professional development, assessment tools, and the largest
professional learning community of its kind. Powered by Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK), the number one
nonfiction media company in the world, Discovery Education is the
global leader in standards-based digital content for K-12 and
community college instruction. Explore the future of education
at www.discoveryeducation.com.
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