Innovative Online Tool Connects
Volunteers to Events in All 50 States
LINCOLN, Neb., April 16, 2013 /PRNewswire-USNewswire/ -- The
Arbor Day Foundation and Toyota
invite the public to find conservation-oriented volunteer events in
their own community in the spirit of National Arbor Day on April
26. Non-profits, businesses and civic groups throughout the
country are already using an online tool to recruit volunteers in
anticipation of the tree-planting holiday.
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This Arbor Day, volunteers in all
50 states can more easily learn about and share conservation
projects in their communities through the Volunteer Center at
arbordaynow.org/volunteer. The enhanced site features an
interactive database, made possible by support from Toyota and a
partnership with VolunteerMatch.org.
The Volunteer Center has received more than 100,000 unique page
views since its launch last year.
"With National Arbor Day around
the corner, now is a great time to get involved," said John Rosenow, founder and chief executive of the
Arbor Day Foundation. "By offering
even a little of your time toward tree planting and community
improvement, you help to create a healthier planet for all of
us."
"We are thrilled to support the Arbor
Day Foundation," said Patricia Salas
Pineda, group vice president, National Philanthropy and the
Toyota USA Foundation. "At Toyota,
our commitment to the environment goes beyond our leadership with
advanced technology cars. We also support programs and
events, like National Arbor Day, that
engage new voices, perspectives and talents in conservation.
By helping more people get involved – both on Arbor Day and beyond – we can help the
environmental movement achieve its grandest goals."
Americans have been planting trees on Arbor Day since 1872. Nebraska City, Neb., resident, civic leader
and agriculturist J. Sterling Morton
urged Nebraskans to "set aside one day to plant trees, both forest
and fruit." Since its founding during the holiday's centennial year
in 1972, the Arbor Day Foundation has
delivered more than 200 million trees to millions of members,
supporters and avid tree planters in every state across
America.
More information on the Volunteer Center is available at
arbordaynow.org/volunteer.
About the Arbor Day
Foundation: The Arbor Day
Foundation is a nonprofit conservation and education organization
of one million members, with the mission to inspire people to
plant, nurture and celebrate trees. More information on the
Foundation and its programs can be found at arborday.org, or by
visiting us on Facebook, Twitter or our blog.
About Volunteer Match: VolunteerMatch strengthens
communities by making it easier for good people and good causes to
connect. The organization offers a variety of online services to
support a community of non-profit, volunteer and business leaders
committed to civic engagement. Our popular service welcomes
millions of visitors a year and has become the preferred internet
recruiting tool for more than 80,000 nonprofit organizations.
About Toyota: Toyota (NYSE: TM) established operations in
the United States in 1957 and
currently operates 10 manufacturing plants. Toyota directly
employs over 31,000 in the United
States and its investment here is currently valued at more
than $19.5 billion, including sales
and manufacturing operations, research and development, financial
services and design.
Toyota is committed to being a good corporate citizen in the
communities where it does business and believes in supporting
programs with long-term sustainable results. Toyota supports
numerous organizations across the country, focusing on education,
the environment and safety. To date, Toyota has contributed nearly
$700 million to philanthropic
programs in the United States.
For more information on Toyota's commitment to improving
communities nationwide, visit
http://www.toyota.com/philanthropy.
SOURCE Arbor Day Foundation