Toyota & Discovery Education Announce Finalists for the Toyota Teen Driver Video Challenge and Invite You to Choose the Win...
April 03 2013 - 8:00AM
Business Wire
Toyota and Discovery Education today announced the top ten
finalists for the Toyota Teen Driver Video Challenge. Now in
its second year, the contest challenges teens across the country to
create two-minute videos to inspire their friends to drive more
safely and avoid distractions. The contest is part of Toyota
Teen Driver, a joint education program by Toyota and Discovery
Education, to help teen drivers stay safe. While cars today are
safer than ever, motor vehicle accidents are the leading cause
of death among teens in the U.S.[1]
“At Toyota, we have a longstanding commitment to teen safety so
we are very proud to support the Toyota Teen Driver Video
Challenge,” said Patricia Salas Pineda, group vice president,
National Philanthropy and the Toyota USA Foundation. “We were blown
away by how creative, thought-provoking and even humorous this
year’s submissions were and are inspired that so many teens are
taking a leadership role in promoting safety to their friends.”
“Discovery Education is proud to be a part of a program that is
finding ways to get teens actively involved in safer driving,” said
Mary Rollins, Vice President of Discovery Education. “Each of these
ten videos is a representation of the value found in programs that
bring students, educators and families together to create a
national conversation about a real problem.”
For the next two weeks, the public can
visit toyotateendriver.discoveryeducation.com/vote.cfm to
view the finalists and vote for their favorite. The teen who
garners the most votes will receive a $15,000 scholarship and will
work with a Discovery film crew to re-shoot their video as a
professional, TV-ready PSA. The teens who secure the second and
third most votes will work with Discovery to re-shoot their videos
as well.
In addition to sponsoring the Video Challenge each
year, Toyota Teen Driver provides educators, parents and
students with free online resources to help teens to become safer
drivers, including curriculum, parent coaching guides, and
take-home activities to initiate important conversations about the
life-changing choices that teens can make behind the
wheel. For more information on Toyota Teen Driver,
visit www.toyotateendriver.com.
The Toyota Teen Driver Video Challenge is the latest
initiative from Toyota that is designed to help keep teens safe on
the road. Toyota Driving
Expectations (www.toyotadrivingexpectations.com) provides
hands-on, real world defensive driving courses that go far beyond
what is taught in standard driver education courses, while
The Toyota Collaborative Safety Research
Center(www.toyota.com/csrc) works with leading North American
Universities, hospitals, research institutions and agencies on
research designed to better understand teen drivers’ risks and
behaviors and identify effective recommendations to help keep them
safe.
About Toyota
Toyota (NYSE: TM) established operations in the United States in
1957 and currently operates 10 manufacturing plants. Toyota
directly employs over 31,000 in the United States and its
investment here is currently valued at more than $19.5 billion,
including sales and manufacturing operations, research and
development, financial services and design.
Toyota is committed to being a good corporate citizen in the
communities where it does business and believes in supporting
programs with long-term sustainable results. Toyota supports
numerous organizations across the country, focusing on education,
the environment and safety. To date, Toyota has contributed nearly
$700 million to philanthropic programs in the United States.
For more information on Toyota's commitment to improving
communities nationwide, visit
http://www.toyota.com/philanthropy.
About Discovery Education
Discovery Education partners with districts, states and
like-minded organizations around the world to transform teaching
and learning with innovative content and services that support
educators and accelerate academic achievement. With a presence in
over half of all US schools and in 50 countries around the world,
Discovery Education fuels educational transformation with
award-winning multimedia content including digital textbooks,
professional development, assessment tools, and the largest
professional learning community of its kind. Powered by Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK), the number one
nonfiction media company in the world, Discovery Education is the
global leader in standards-based digital content for K-12 and
community college instruction. Explore the future of education
at www.discoveryeducation.com.
1 The Centers for Disease Control and Prevention
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