AUBURN
HILLS, Mich., Nov. 20,
2024 /PRNewswire/ --
- Thirty-second "Wiser" spot features J.J. Watt and puts a
spotlight on the JJ Watt Foundation, which provides funding to
6th-8th grade after-school athletic programs and organizations
across the U.S.
- "Wiser" launches across broadcast, digital and the Ram brand's
social media channels
- "Wiser" follows up the newest spot within Ram brand's "The
Calling" campaign
- Ram is an official sponsor of the College Football Playoff
Ram launched the latest evolution of the brand's "The Calling"
marketing campaign with a new video featuring football
superstar J.J. Watt. The commercial, "Wiser," centers on the
new 2025 Ram 1500 Limited with the new High-Output 3.0L
Hurricane engine and the brand's sponsorship of the College
Football Playoff. The marketing campaign, called "Wiser," shines a
spotlight on Watt's post-football calling as founder of the JJ Watt
Foundation, which raises funds for after-school athletic programs
and organizations for 6th-8th grade students across the U.S.
"The Ram brand's defining tenet is 'built to serve,' and our
trucks help deliver on that promise every day," said Raj Register,
chief marketing officer, Stellantis North America. "J.J. is just
one of our Ram owners who drives their truck to help build a better
today and tomorrow, and we couldn't be happier to work with J.J.
and his foundation in our 'Wiser' campaign, to shine a spotlight on
the incredible work that he is doing across an audience that
continues to hold him as an example of excellence - both on and off
the football field."
"I've been extremely fortunate throughout my life to have so
many great people help me along the way," said Watt. "The whole
goal of the JJ Watt Foundation is to try to provide some of that
extra help to kids in underprivileged areas all over the country.
I'm very grateful to the Ram brand for highlighting this work and
helping us deliver on our mission."
"Wiser" launches this week across broadcast, digital and the Ram
brand's social media channels, including Instagram, Facebook and
YouTube. It's the next phase in the Ram brand's "The Calling"
marketing campaign, which launched in spring of 2024. The campaign
highlights the Ram brand's award-winning lineup of light-duty,
heavy-duty and commercial trucks, including the new 2025 Ram 1500,
Ram 2500/3500 and Ram ProMaster van.
The JJ Watt Foundation has provided funding in excess of
$6,900,000 to 6th-8th grade
after-school athletic programs and organizations in the U.S.
The "Wiser" video and "The Calling" campaign was created by the
Ram brand in partnership with Doner.
JJ Watt Foundation
The JJ Watt Foundation's mission is
to provide after-school opportunities for middle-school aged
children in the community to become involved in athletics, so that
they may learn the character traits of accountability, teamwork,
leadership, work ethic, and perseverance, while in a safe and
supervised environment with their peers.
Ram Brand
In 2009, the Ram brand launched as a
stand-alone division, focused on meeting the demands of truck
buyers and delivering benchmark-quality vehicles. With a full
lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty,
3500/4500/5500 Chassis Cab and ProMaster vans. Ram builds trucks
that get the job done and families where they need to go.
Ram continues to outperform the competition, setting the
benchmark in the most important areas for truck buyers:
- Segment-first 1,000 lb.-ft of torque with Cummins Turbo
Diesel
- Most luxurious: Ram 1500 Tungsten with air suspension, 24-way
massage seats and 540 horsepower
- Best ride and handling with a double wishbone front suspension
and five-link solid rear axle with available, segment-exclusive,
active-level air suspension
- Best-in-class available rear leg room
- The most cargo space available in any traditional full size
cargo van
- Most capable full-size off-road pickup – Ram Power
Wagon
- Most awarded light-duty truck in America
- Highest owner loyalty of any half-ton pickup
The latest J.D. Power APEAL study, which rates the emotional
bond between customers and their vehicles, named the 2023 Ram 1500
as the best full-size light-duty pickup.
Ram is part of the portfolio of brands offered by leading global
automaker and mobility provider Stellantis. For more information
regarding Stellantis (NYSE: STLA), please visit
www.stellantis.com.
Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks
Instagram: www.instagram.com/ramtrucks
Twitter: @RamTrucks, @StellantisNA
YouTube: www.youtube.com/RamTrucks,
https://www.youtube.com/StellantisNA
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SOURCE Stellantis