Jeep-Owner Stellantis Is Open to Dropping Cherokee Name, CEO Says
By Nick Kostov and Nora Naughton
The chief executive of Jeep's owner said he is open to dropping
the Cherokee name after recent criticism from the Native American
Carlos Tavares, chief executive officer of the recently formed
Stellantis NV, said the company was engaged in dialogue with the
Cherokee Nation over its use of the name. Jeep has two models, the
Cherokee compact sport-utility vehicle and larger Grand Cherokee,
that it sells in the U.S. and beyond.
Asked in an interview if he would be willing to change the Jeep
Cherokee's name if pushed to do so, Mr. Tavares said, "We are ready
to go to any point, up to the point where we decide with the
appropriate people and with no intermediaries."
"At this stage, I don't know if there is a real problem. But if
there is one, well, of course we will solve it," Mr. Tavares said,
adding that he wasn't personally involved in the talks.
Debate over the Cherokee name is among the issues facing Mr.
Tavares, who took control of Stellantis when it was formed earlier
this year from the merger of Fiat Chrysler Automobiles NV and
Write to Nick Kostov at Nick.Kostov@wsj.com and Nora Naughton at
(END) Dow Jones Newswires
March 03, 2021 14:36 ET (19:36 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.