DALLAS, Feb. 24, 2021 /PRNewswire/ -- Southwest
Airlines Co. (NYSE: LUV) announces today The Birthday
Party Project as the official community partner of the airline's
50th Anniversary year. The Birthday Party Project is a
Dallas-based organization that
partners with more than 60 agencies across the country to bring joy
through the magic of a birthday party to children experiencing
homelessness. Southwest will support The Birthday Party Project
through corporate initiatives and provide Customers and Employees
opportunities to engage via donations, celebrations, and volunteer
projects.
Those who would like to contribute to The Birthday Party Project
can donate on their website, or shop their Amazon wish list.
Beginning today, Southwest is launching an internal campaign in
which Employees can send a virtual birthday card to a child. Each
birthday card that is sent will count as an Act of Kindness towards
Southwest's goal of one million Acts of Kindness by
year-end.
Later this year, Southwest will share other ways that Customers and
Employees can support The Birthday Party Project and achieve the
goal of one million Acts of Kindness.
"This year marks our 50th Anniversary, and in this
momentous year, we are thrilled to partner with The Birthday Party
Project to support their work of encouraging children to dream big
and know that they matter," said Laurie
Barnett, Managing Director of Communications and Outreach at
Southwest Airlines. "At Southwest, we believe community is more
than a place—it's at the Heart of what brings us together. We can't
think of a better way to celebrate our birthday than by sharing the
gift of birthday magic with others. Through this partnership, we
will help children feel loved, one birthday celebration at a
time."
Southwest also is donating $50,000
to The Birthday Party Project from the Southwest Airlines
Foundation, a corporate-advised fund within the Silicon Valley
Community Foundation. The Birthday Party Project will use the
donation to expand its reach by supporting their growth to new
markets and partnerships with new agencies.
"Southwest's commitment to their People and community is
unparalleled—and we are honored to partner with Southwest to
celebrate their milestone anniversary," said Paige Chenault, The Birthday Party Project's
Chief Birthday Enthusiast. "At The Birthday Party Project, our
mission is to bring joy to children experiencing homelessness,
and through this partnership Southwest will help us celebrate
thousands of children, certainly doubling our efforts
looking into 2021. It is a privilege to be the official community
partner of Southwest Airlines' 50th Anniversary and we
look forward to spreading joy throughout the year!"
The Birthday Party Project joins the more than 450 community
partners that Southwest invests in annually. Southwest will share
additional opportunities to engage with and support The Birthday
Party Project in the coming months on Southwest Airlines Community.
To learn more about The Birthday Party Project, visit The Birthday
Party Project's website.
For more information about Southwest's 50th
Anniversary, visit Southwest50.com.
ABOUT SOUTHWEST AIRLINES CO.
In its 50th year of service, Dallas-based Southwest Airlines
Co. continues to differentiate itself from other air
carriers with exemplary Customer Service delivered by more
than 56,000 Employees to a Customer base that
topped 130 million Passengers in 2019. Southwest has a robust
network of point-to-point service with a strong presence across top
leisure and business markets. In peak travel seasons during
2019, Southwest operated more than 4,000 weekday departures among a
network of 101 destinations in the United
States and 10 additional countries. In 2020, the carrier
added service to Hilo, Hawaii;
Cozumel, Mexico; Miami; Palm Springs,
Calif.; Steamboat Springs; and Montrose (Telluride), Colo. Thus far in 2021,
Southwest began service to both Chicago (O'Hare) and Sarasota/Bradenton on Feb.
14, and will begin service to both Savannah/Hilton Head and Colorado Springs on March 11; both Houston
(Bush) and Santa Barbara,
Calif. on April 12;
Fresno, Calif. on April 25; and Jackson,
Miss. on June 6.
The carrier issued
its Southwest® Promise in
May 2020 to highlight new and
round-the-clock efforts to support its Customers and Employees
well-being and comfort. Among the changes are enhanced cleaning
efforts at airports and onboard aircraft, along with a federal
mandate requiring every person to wear a mask at all times
throughout each flight. Additional details about the Southwest
Promise are available
at Southwest.com/Promise.
Southwest coined Transfarency® to
describe its purposed philosophy of treating Customers honestly and
fairly, and low fares actually staying low. Southwest is the only
major U.S. airline to offer bags fly free® to everyone
(first and second checked pieces of luggage, size and weight limits
apply, some carriers offer free checked bags on select routes or in
qualified circumstances). Southwest does not charge change fees,
though fare differences might apply.
Southwest is one of the most honored airlines in the world,
known for a triple bottom line approach that contributes to the
carrier's performance and productivity, the importance of its
People and the communities they serve, and an overall commitment to
efficiency and the planet. Learn more about how the carrier gives
back to communities across the world by
visiting Southwest.com/citizenship.
Book Southwest Airlines' low fares online at
Southwest.com or by phone at 800-I-FLY-SWA.
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SOURCE Southwest Airlines Co.