Skechers x JGoldcrown Collab Features Iconic
Love Wall Designs on a Range of Footwear for Women and Girls as
well as Apparel for Women
Get ready to feel the love. Launching in time for Valentine’s
Day, internationally renowned muralist James Goldcrown brings his
iconic Love Wall heart designs to the Skechers x JGoldcrown global
collaboration. The artist’s colorful and inspiring prints will be
featured on a range of lifestyle products for women and girls—with
the initial launch including Skechers Uno fashion sneakers, '90s
retro Skechers Roadies sneakers, and BOBS from Skechers canvas
slip-ons and sandals. Additional styles as well as an apparel
collection will launch later.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210125005126/en/
The Skechers x JGoldcrown collaboration
features iconic Love Wall designs on a range of footwear for women
and girls. (Photo: Business Wire)
“James Goldcrown’s message of love and positivity is exactly
what the world needs right now, and bringing his uplifting designs
to our brand is something that we know Skechers fans everywhere
will appreciate,” said Michael Greenberg, president of Skechers.
“We’re excited to feature these iconic prints on styles from
several of our divisions including our BOBS from Skechers charity
collection that has always spread the message of love by helping
kids and shelter pets.”
“Skechers gave me a lot of creative freedom when we were
developing this footwear and apparel collection featuring the
signature hearts from my Love Walls,” said Goldcrown. “We started
on canvas originally, and then digitized the art to move it around
the shoe for the perfect look. I think it’s a great time for this
collaboration with everything that is going on in the world.
Something as simple as a heart can really touch people—so hopefully
we will spread some love.”
Born in West London, James Goldcrown is a self-taught muralist,
artist and photographer now based in New York and Los Angeles.
Goldcrown broke into the fashion photography world at age 17 and
seven years later found himself in Africa filming the documentary
To Die No More about the AIDS/HIV epidemic. He eventually found new
inspiration from his street art roots and the internationally
recognized Love Wall premiered at Miami Basel in 2015. His
instagrammable murals have achieved cult status with 50K+ #Lovewall
public hashtags. Goldcrown works with brands in the lifestyle,
restaurant, beauty and fashion industries with his iconic design
appearing in cities around the world.
Initial styles in the Skechers x JGoldcrown collection for women
and girls are now available at Skechers.com, are launching in
Skechers retail stores on February 4th, and will debut in select
international Skechers stores on Valentine’s Day. Additionally, the
product will be available at leading account partners around the
world. The apparel collection will launch later, and the
collaboration will expand with more designs—including styles from
the Women’s Performance and Women’s Sport and Foamies
divisions—arriving in the spring and fall.
For an inside look video at James Goldcrown's inspiration behind
his iconic Love Wall hearts and the Skechers capsule, visit
here.
About SKECHERS USA, Inc.
Based in Manhattan Beach, California, Skechers designs, develops
and markets a diverse range of lifestyle and performance footwear,
apparel and accessories for men, women and children. The Company’s
collections are available in the United States and over 170
countries and territories via department and specialty stores, and
direct to consumers through 3,770 Company- and third-party-owned
retail stores and e-commerce websites. The Company manages its
international business through a network of global distributors,
joint venture partners in Asia, Israel and Mexico, and wholly-owned
subsidiaries in Canada, Japan, India, Europe and Latin America. For
more information, please visit about.skechers.com and follow us on
Facebook, Instagram, Twitter, and TikTok.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; international economic,
political and market conditions including the challenging consumer
retail markets in the United States; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers; decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in Skechers’ annual report on Form 10-K for the year ended December
31, 2019 and its quarterly report on Form 10-Q for the three months
ended September 30, 2020. More specifically, the COVID-19 pandemic
has had and is currently having a significant impact on Skechers’
business, financial conditions, cash flow and results of
operations. Forward-looking statements with respect to the COVID-19
pandemic include, without limitation, Skechers’ plans in response
to this pandemic. At this time, there is significant uncertainty
about the COVID-19 pandemic, including without limitation, (i) the
duration and extent of the impact of the pandemic, (ii)
governmental responses to the pandemic, including how such
responses could impact Skechers’ business and operations, as well
as the operations of its factories and other business partners,
(iii) the effectiveness of Skechers’ actions taken in response to
these risks, and (iv) Skechers’ ability to effectively and timely
adjust its plans in response to the rapidly changing retail and
economic environment. Taking these and other risk factors
associated with the COVID-19 pandemic into consideration, the
dynamic nature of these circumstances means that what is stated in
this press release could change at any time, and as a result,
actual results could differ materially from those contemplated by
such forward-looking statements. The risks included here are not
exhaustive. Skechers operates in a very competitive and rapidly
changing environment. New risks emerge from time to time and we
cannot predict all such risk factors, nor can we assess the impact
of all such risk factors on our business or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210125005126/en/
Media Contacts: Caitlin Faford Rogers & Cowan/PMK
caitlin.faford@rogersandcowanpmk.com Jennifer Clay Skechers
jennc@skechers.com
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