ScottsMiracle-Gro Launches #ThinkWaterPositive Initiative to Mitigate Water Quantity and Quality Challenges
June 22 2023 - 9:50AM
The ScottsMiracle-Gro Company today announced #ThinkWaterPositive,
a robust and coordinated effort to help protect and preserve water
resources. Building on the company’s existing water stewardship
commitments, #ThinkWaterPositive enhances ScottsMiracle-Gro’s focus
on water-wise product innovation, nonprofit and community
engagement, and consumer education. #ThinkWaterPositive will help
consumers create, maintain, and enjoy living landscapes while
minimizing impacts on water resources and native species.
“Our planet is changing, and we have a responsibility to help
consumers navigate those changes while still taking advantage of
all the benefits that green spaces provide around their homes,” Dr.
Paula Powell, senior vice president, research and development,
ScottsMiracle-Gro, says. “With drought conditions persisting in
many regions, water stewardship is a top priority as we innovate
our products, application processes, and consumer guidance.”
ScottsMiracle-Gro’s #ThinkWaterPositive initiative comprises
three pillars of impact:
Research and development teams at
ScottsMiracle-Gro are developing groundbreaking live goods, soil,
fertilizer, plant food and application products that minimize water
use and water quality impacts. Examples range from water maximizer
and moisture control products to drought-tolerant groundcovers and
precision applicators.
Environmental nonprofit partnerships with more
than a dozen organizations enable ScottsMiracle-Gro and its
foundation to further water stewardship efforts at the community
level.
- In partnership with the Alliance for Water Efficiency (AWE),
The Scotts Miracle-Gro Foundation supported the development of the
Home Water Works Calculator to provide consumers strategies for
improving overall household water efficiency
- The Scotts Miracle-Gro Foundation also supported AWE’s Learning
Landscapes curriculum, enabling school-age children to learn about
water efficiency in outdoor landscapes
- Support for the National Partner Network focuses on water
quality and conservation through organizations such as The Nature
Conservancy, Save The Bay, National Association of Conservation
Districts, Alliance for the Great Lakes, Council for Watershed
Health, and others
Consumer education is an essential component of
#ThinkWaterPositive. ScottsMiracle-Gro teaches homeowners about the
benefits of green spaces, how to do more with less water, and how
to reimagine yards as water-wise landscapes. For example:
- The Scotts Training Institute educates retailers and associates
on best practices to reduce water impacts
- ScottsMiracle-Gro brand websites provide resources for
drought-friendly practices and products
- Company’s scientists and horticulturists share region-specific
tips and tricks for homeowners to minimize water use
“The physical and emotional benefits of green spaces are
well-documented, from decreasing stress and improving sleep to
removing allergens and carbon dioxide from the air and naturally
cooling outdoor areas,” Katherine Dickens, vice president and
secretary, The Scotts Miracle-Gro Foundation, says.
“#ThinkWaterPositive can help drive powerful change with consumers
and communities to reduce water quantity and quality impacts while
retaining access to vibrant, live landscapes.”
To learn more about #ThinkWaterPositive and ongoing investments
and impact, please visit:
www.thinkwaterpositive.com
About ScottsMiracle-GroWith
approximately $3.9 billion in sales, the Company is the world’s
largest marketer of branded consumer products for lawn and garden
care. The Company’s brands are among the most recognized in the
industry. The Company’s Scotts®, Miracle-Gro®, and Ortho® brands
are market leading in their categories. The Company’s wholly owned
subsidiary, The Hawthorne Gardening Company, is a leading provider
of nutrients, lighting, and other materials used in the indoor and
hydroponic growing segment. For additional information, visit us at
www.scottsmiraclegro.com.
About The Scotts Miracle-Gro Foundation The
mission of The Scotts Miracle-Gro Foundation is to inspire,
connect, and cultivate a community of purpose. The Foundation is
deeply rooted in helping create healthier communities, empower the
next generation, and preserve our planet. The Foundation is a
501(c)(3) organization that funds non-profit entities that support
its core initiatives in the form of grants, endowments and
multi-year capital gifts. For more information, visit
www.scottsmiraclegrofoundation.org.
For investor inquiries:Aimee DeLucaSr. Vice PresidentInvestor
Relations(937) 578-5621
For media inquiries:Tom MatthewsChief Communications
OfficerCorporate Affairs(937) 644-7044
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