CINCINNATI, July 1, 2019 /PRNewswire/ -- My Black is
Beautiful, the cultural platform, has launched a collection of
haircare products available exclusively in Sally Beauty stores
nationwide and online.
"The My Black is Beautiful line of hair products was inspired by
the 2.6 million women in our online community who have evolving and
diverse beauty needs," said Lela
Coffey, brand director of multicultural beauty at P&G.
"With Sally Beauty and My Black is Beautiful's collective focus on
serving the needs of the online community, and P&G's vast
technical knowledge of textured hair, the two companies established
a partnership to deliver a new haircare line that is both inspired
by and designed by Black women."
For over 10 years, the My Black is Beautiful platform has
engaged in conversations with women in their community who are
continuously seeking products to help her achieve her hair goals,
no matter how she chooses to wear it. From this insight, the
My Black is Beautiful haircare line was born - a collection of
care, treatment and styling products formulated for the unique and
diverse hair types in the community.
"We are excited and honored to have partnered with Procter &
Gamble and My Black is Beautiful on this new line," said
Maryann Herskowitz, vice president
of color & care at Sally Beauty. "We share the vision of My
Black is Beautiful to celebrate and empower Black women. To
see that come to life in a line of products celebrating her unique
beauty, thrills us."
The My Black is Beautiful products will help nourish,
moisturize, renew and style curly hair of all textures. The
Golden Milk recipe contains a specially crafted blend of turmeric,
coconut milk, ginger, honey and coconut oil. Golden Milk is a
nutrient rich source of essential vitamins, minerals and amino
acids. The line includes a Hydrating Sulfate-Free Shampoo,
Fortifying Conditioner, 2 Tangle Slayer Conditioning Creams (for
Type 3 and Type 4 Hair), and the Intense Recovery Treatment. The
prices range from $7.99 -
$12.99 and can be purchased
exclusively in Sally Beauty stores nationwide and online at
SallyBeauty.com.
For more information on the launch and products,
visit MyBlackIsBeautiful.com and SallyBeauty.com.
About My Black is Beautiful
My Black is Beautiful is
a platform created for the Black diaspora that is committed to
promoting positive representation of Black people and Black culture
through the lens of beauty since 2006. My Black is Beautiful
acknowledges, elevates and supports all that is beautiful about
Black culture (shapes, shades, textures, identities, ages, and
self-expression).
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH) is an international
specialty retailer and distributor of professional beauty supplies
with revenues of approximately $3.9 billion annually.
Through the Sally Beauty Supply and Beauty Systems Group
businesses, the Company sells and distributes through 5,106 stores,
including 180 franchised units, and has operations
throughout the United States, Puerto
Rico, Canada, Mexico, Chile, Peru,
the United
Kingdom, Ireland, Belgium, France, the
Netherlands, Spain and Germany. Sally Beauty Supply
stores offer up to 8,000 products for hair color, hair care, skin
care, and nails through proprietary brands such as Ion®, Generic
Value Products®, Beyond the Zone®and Silk Elements® as well as
professional lines such as Wella®, Clairol®, OPI®, Conair® and
Hot Shot Tools®. Beauty Systems Group stores, branded as CosmoProf
or Armstrong McCall stores, along with its outside sales
consultants, sell up to 10,500 professionally branded products
including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®,
Kenra®, Goldwell®, Joico® and CHI®, intended for use in salons
and for resale by salons to retail consumers. For more information
about Sally Beauty Holdings, Inc., please
visit sallybeautyholdings.com.
EGAMI GROUP
Ashley Bain - 318-664-4480 -
ashley@egamigroup.com
PROCTER & GAMBLE
Nadirah Mutala –513-983-6229
- mutala.na@pg.com
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SOURCE My Black is Beautiful (MBIB)