SAN FRANCISCO, May 18, 2020 /PRNewswire/ -- Salesforce (NYSE:
CRM), the global leader in CRM, today announced that Salesforce has
been positioned by Gartner, Inc. as a Leader in its 2020 Magic
Quadrant for Multichannel Marketing Hubs. Salesforce was evaluated
for its Salesforce for Marketing Cloud.
"Today, people expect companies to speak to them with the right
message, in the right tone, at the right time," said Adam Blitzer, EVP & GM, Marketing Cloud,
Commerce Cloud and Community Cloud, Salesforce. "Salesforce
Marketing Cloud allows marketers to know their customers,
personalize every interaction in real-time, engage with them across
all marketing channels, as well as commerce, service, and sales,
and then analyze performance to optimize for success."
According to Gartner, "The multichannel marketing hub (MMH) [is]
a technology that orchestrates a company's communications with and
offers to customer segments across multiple channels. These include
websites, mobile, social, direct mail, call centers, digital
advertising and email. MMH capabilities also may extend to
integrating marketing offers and leads with sales for execution in
both B2B and B2C environments."
Salesforce Marketing Cloud is the leading digital marketing
solution. With Salesforce Marketing Cloud and Customer 360,
marketers can know more about their customers with powerful data
management and analytics, personalize every customer engagement
with Einstein and create real-time marketing campaigns across
email, mobile, social, digital advertising and more.
Additional Information
- Gartner's 2020 Magic Quadrant for Multichannel Marketing Hubs
is available here
- To learn more about Salesforce Marketing Cloud, please visit:
https://www.salesforce.com/products/marketing-cloud/overview/
Connect with Salesforce
- Follow @salesforce and @marketingcloud on Twitter
- Like Marketing Cloud on Facebook:
https://www.facebook.com/MarketingCloud/
*Source: Gartner, Magic Quadrant for Multichannel Marketing
Hubs, Noah Elkin, Benjamin Bloom, Mike
McGuire, Colin Reid,
Joseph Enever, 12 May 2020.
Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner's research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
About Salesforce
Salesforce is the global leader in Customer Relationship
Management (CRM), bringing companies closer to their customers in
the digital age. Founded in 1999, Salesforce enables companies of
every size and industry to take advantage of powerful
technologies—cloud, mobile, social, internet of things, artificial
intelligence, voice and blockchain—to create a 360° view of their
customers. For more information about Salesforce (NYSE: CRM),
visit: www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit https://www.salesforce.com, or call
1-800-NO-SOFTWARE.
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