CHICAGO, June 18, 2019 /PRNewswire/ -- SALESFORCE
CONNECTIONS -- Salesforce (NYSE: CRM), the global leader in
CRM, announced that Conagra Brands, Inc.—one of North America's leading branded food
companies—is using Salesforce to enable real-time, integrated
customer engagement and put its consumers at the center of its
business transformation.
Conagra has a rich, 100-year heritage of making great food.
Today, Conagra is a branded food company managing dozens of
well-known brands including Marie
Callender's, Bird's Eye and Healthy Choice, supported
by approximately 17,000 employees. In order to scale and meet the
needs of its consumers and retailers, Conagra selected Salesforce
as its strategic partner to create a 360-degree consumer view
across its business.
"Our goal in this new era is to fulfill what consumers want in a
smart and simple way," said Mindy
Simon, CIO, Conagra. "We know that consumers have so many
choices available to them when it comes to food—it's critical that
we enable real-time, integrated engagement to ensure relevance
across all of our brands. Salesforce allows us to engage with our
consumers with the right content in the right context at the right
time."
Conagra unified its sales, service and marketing on Salesforce
to integrate its consumer data on one CRM platform and streamline
communication across every consumer touchpoint. Now, Conagra is
able to deliver highly relevant and personalized experiences,
whether a consumer contacts Conagra's consumer care team or posts
about a Conagra brand on social media. In addition, the company can
proactively engage consumers with personalized marketing across
email, social and digital advertising, reaching them with
information related to a brand, topic or trend they're interested
in, such as health and wellness, managing diets with low sugar or
high protein and more.
"Consumers don't care whether they are talking to a customer
service agent, a salesperson or an executive—they just want a great
brand experience," said John Strain,
SVP, retail and consumer goods, Salesforce. "Conagra is combining
advanced customer insights with real-time engagement, across
multiple channels and brands, to engage with customers in more
meaningful ways that, as a result, build loyalty and
relevance."
Conagra is driving digital transformation with Salesforce Sales
Cloud, Service Cloud and Marketing Cloud, along with the Salesforce
Marketing Cloud Google Analytics 360 integration, which provides
deeper insights into how Conagra's campaigns are driving
engagement.
Connections 2019: The Customer Engagement Event of the
Year
Thousands of marketing, commerce and customer service
professionals from top brands are coming together in Chicago, Illinois from June 17-19 to blaze new trails in better, smarter
customer engagement. Speakers include leaders from Salesforce
customers such as Conagra, e.l.f. Cosmetics, The Indiana Pacers and
more. Agency partners including DEG, Linked by Isobar–part of the
Dentsu Aegis Network, MRM//McCann, Publicis Sapient and Wunderman
Thompson will also be present. For more information about
Salesforce Connections, visit
https://www.salesforce.com/connections/ or join the live broadcast
at https://www.salesforce.com/live.
Conagra will be featured during the opening keynote at
Salesforce Connections on Tuesday, June
18 at 10 a.m. CT. Click here
to join the live broadcast.
About Conagra
Conagra Brands, Inc. (NYSE: CAG),
headquartered in Chicago, is one
of North America's leading branded
food companies. Guided by an entrepreneurial spirit, Conagra Brands
combines a rich heritage of making great food with a sharpened
focus on innovation. The company's portfolio is evolving to satisfy
people's changing food preferences. Conagra's iconic brands, such
as Birds Eye®, Marie Callender's®,
Banquet®, Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, as
well as emerging brands, including Angie's® BOOMCHICKAPOP®,
Duke's®, Earth Balance®, Gardein®, and Frontera®, offer choices for
every occasion. For more information, visit
www.conagrabrands.com.
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
http://www.salesforce.com.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/conagra-brands-puts-consumers-at-the-center-of-its-business-transformation-with-salesforce-300869791.html
SOURCE Salesforce