NEW YORK and CHICAGO,
Dec. 22, 2020 /PRNewswire/
-- Guaranteed Rate, one of the largest retail mortgage lenders
in the country, has teamed up with the National Hockey League
(NHL®) to become the League's Official Mortgage Partner
as part of a U.S. partnership.
The new agreement provides Guaranteed Rate with an array of
exclusive marketing rights and designations that will connect the
brand with the NHL, its fans and events. The partnership begins
with the 2020-21 NHL season, and fans will see the Guaranteed Rate
brand displayed at marquee NHL events, including the Stanley Cup®
Playoffs and Stanley Cup® Final.
"Becoming the NHL's Official Mortgage Partner is a great
opportunity for Guaranteed Rate to build upon our
momentum," said Guaranteed Rate Chief Marketing
Officer Steve Moffat. "This partnership
connects us with millions of hockey fans across the country to help
them achieve their homeownership goals, while tapping
into the amazing excitement and passion they
have for the sport."
Guaranteed Rate will also create innovative NHL content,
including TV spots around Guaranteed Rate's new "Believe You Will"
campaign focusing on individuals that have achieved greatness
through hard work and belief in themselves. Content will be
featured across NHL and Guaranteed Rate platforms.
"We are thrilled to welcome Guaranteed Rate to the NHL family,"
said Max Paulsen, NHL
Director, Business Development. "Our joint partnership will
introduce NHL fans to Guaranteed Rate's rapidly growing mortgage
business while extending and growing the League's reach. We look
forward to delighting and engaging fans with unique and compelling
activations across our media platforms and tentpole NHL
events."
NHL, the NHL Shield and the word mark and image of the
Stanley Cup are registered trademarks of the National Hockey
League. © NHL 2020. All Rights Reserved.
About Guaranteed Rate Companies
The Guaranteed Rate Companies, which includes Guaranteed Rate
Inc., Guaranteed Rate Affinity, LLC, and Proper Rate, LLC,
has more than 8,000 employees in over 700 offices across the
U.S. Headquartered in Chicago, the
company is one of the largest retail mortgage lenders in
the United States and has doubled
its loan amounts to $73 billion in
2020 while tripling its gross revenue from $1 billion to $3
billion. Founded in 2000 and licensed in all 50 states and
Washington, D.C., Guaranteed Rate
Companies has helped homeowners nationwide with home purchase loans
and refinances. The company has established itself as an industry
leader by introducing innovative technology, offering low rates and
delivering unparalleled customer service. 2017 marked the launch of
Guaranteed Rate Affinity, LLC, a mortgage origination joint venture
between Guaranteed Rate, Inc. and Realogy Holdings Corp. (NYSE:
RLGY), a global leader in residential real estate franchising
and brokerage. In 2020, the company launched Proper Rate,
LLC, a mortgage origination joint venture between Guaranteed Rate
and @properties, one of the nation's largest residential
brokerage firms. Collectively, the companies have earned
honors and awards including: HousingWire's 2020 Tech100
award for the company's industry-leading
FlashClose SM technology; Top Lender for Online
Service for 2018 by U.S. News & World Report; No. 3
ranking in Scotsman Guide's Top Retail Mortgage Lenders
2019; Chicago Agent Magazine's Lender of the Year for
five consecutive years; Chicago Tribune's Top Workplaces
list for seven consecutive years; and Best Online Mortgage Lender,
Best Mortgage Lender for VA loans and Best Conventional Mortgage
Lender by NerdWallet in 2019.The company has been
expanding its presence with high-profile national sports
partnerships, including those with NHL, UFC, Ryan Newman and others. Visit rate.com for
more information.
About the NHL
The National Hockey League (NHL®), founded in 1917,
consists of 31 Member Clubs and proudly welcomes its 32nd
franchise, the Seattle Kraken™, for the 2021–2022 season. Each team
roster reflects the League's international makeup with players from
more than 20 countries represented, all vying for the most
cherished and historic trophy in professional sports—the Stanley
Cup®. Gary Bettman has
served the NHL as Commissioner since February 1, 1993 and has guided the world's top
professional hockey league to more than $5
billion in annual revenues and partnerships with more than
40 blue chip corporate sponsors. Every year, the NHL entertains
more than 670 million fans in-arena and through its partners on
national television and radio; more than 151 million
followers—league, team, and player accounts combined—across
Facebook, Twitter, Instagram, Snapchat, and YouTube; and more than
100 million fans online at NHL.com. The League broadcasts games in
more than 160 countries and territories through its rightsholders
including NBC/NBCSN and the NHL Network™ in the United States, Sportsnet and TVA in
Canada, Viasat in the Nordic
Region, Yandex in Russia, and CCTV
and Tencent in China. The NHL reaches fans worldwide with
games available online in every country, including via its live and
on-demand streaming service NHL.TV™. Having entered the eSports
world in 2018, the League hosts the NHL Gaming World Championship™
annually, and drew record digital streaming audiences during the
2019 campaign. Fans are engaged across the League's digital assets
on mobile devices via the free NHL® App, across
nine social media platforms, on SiriusXM NHL Network Radio™, and on
NHL.com, available in eight languages and featuring unprecedented
access to player and team statistics as well as every
regular-season and playoff game box score dating back to the
League's inception, powered by SAP. The NHL is committed to
building healthy and vibrant communities through the sport of
hockey by increasing youth participation and engagement; fostering
positive family experiences; promoting inclusion, positive culture,
and leadership; and supporting sustainable community impact.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/guaranteed-rate-and-national-hockey-league-announce-us-partnership-301197523.html
SOURCE Guaranteed Rate