The Shops Will Focus on Driving Brand
Awareness and Growth for Jelmar's CLR Home Cleaning Brand
CHICAGO and SUSSEX,
Wis., April 25, 2023 /PRNewswire/
-- Jelmar, LLC, a respected leader in the household cleaning
products industry well known for its CLR® and
Tarn-X® brands, today announced it has named Quad
agencies, Periscope and Rise Interactive, as its new marketing
agencies of record. Both shops are teaming up to deliver
brand-building work that engages audiences across all digital and
media, including linear TV, over-the-top (OTT), programmatic,
search, social, and CLR's website.
"Quad impressed us from the start with their creative outlook
and deep expertise in digital," said Alison Gutterman, CEO and
President of Jelmar. "As we embrace a changing consumer landscape
and strive for continued brand growth, Quad will help us explore
new digital frontiers and further build awareness and recognition
for CLR so we can continue to better engage with our fan base and
reach a new generation of users as we continue to evolve our
brand."
While the company is most known for the flagship CLR product –
CLR® Calcium, Lime & Rust Remover – recognized by
its gray jug, CLR boasts a product portfolio of over 16 products
that can tackle any area of the home from the bathroom to the
kitchen, laundry, outdoor patio, and beyond. The innovative line of
products is highly regarded as safe and effective, even on the
toughest jobs. Many CLR brand products have earned approval from
the EPA Safer Choice program or USDA Certified Biobased Product
label: CLR® Calcium, Lime and Rust Remover, CLR Active
Clear, CLR® Brilliant Bath, CLR® Outdoor
Furniture Cleaner, CLR® Stain-Free Carpet, Floor &
Fabric Cleaner, and more. The company's growth and innovation has
expanded the CLR brand to over 100,000 retail outlets with broad
distribution across trade channels.
The Jelmar team will continue to support the brand vision across
all marketing channels showcasing its wide portfolio of products
across relevant digital platforms. Periscope, the creative agency
of Quad, will bring expertise in consumer strategy and inventive
creative to focus on overall positioning, refreshed brand identity,
and campaign execution for the CLR brand portfolio. Rise
Interactive, the performance marketing agency of Quad, will
leverage its proven, data-driven approach to cross-channel media
management and customer experience to drive digital growth for the
CLR brand.
"Combining our strategic and creative chops in Periscope with
Rise Interactive's media and digital performance expertise to build
brands while driving demand is what we do best," said Eric Ashworth, President of Quad Agency
Solutions and EVP of Product & Market Strategy. "To say we're
proud to be partnering with Jelmar to inspire a new generation of
brand enthusiasts is quite the understatement."
Quad prides itself on its relentless pursuit of creating a
better way for its clients. The company's mission is to help brands
reimagine their marketing to be more streamlined, impactful,
flexible, and frictionless. Its modern approach and integrated
marketing platform will be its foundation in supporting continued
and sustainable business growth for the CLR brand.
About Jelmar, LLC:
Jelmar is a leading manufacturer of a broad range of household
cleaning products, including CLR® and Tarn-X®
brands of cleaners. With their powerful and effective formulas,
these products are dedicated to getting the job done in virtually
every area of the home for a home environment that's clear of
cleaning challenges inside and out, from the kitchen and bathroom
to the outdoor patio and garage. A portion of the business is also
dedicated to industrial sales through the CLR PRO®
product line with an emphasis in the following segments:
Automotive, Facilities Management and Industrial. For more
information, visit www.clrbrands.com. You can also follow us
on social media at @CLRCleaners on Facebook
and @CLR_products on Instagram.
About Quad:
Quad (NYSE: QUAD) is a global marketing
experience company that helps brands reimagine their marketing to
be more streamlined, impactful, flexible, and frictionless. Quad's
strategic priorities are powered by three key competitive
advantages: integrated marketing platform excellence, innovation,
and culture and social purpose. Part of Quad, Periscope
provides a full spectrum of integrated marketing services for a
wide range of acclaimed brands. And Rise is the only performance
marketing agency powered by Connex®, a cross-channel
media optimization platform that enables our analytical marketers
to invest each dollar on the creative, audiences, tactics, and
channels that will drive the greatest return. Please visit quad.com
for more information.
Contacts:
For Jelmar:
Deneé Zumwalt
Ogilvy
Denee.Zumwalt@Ogilvy.com
424.289.5315
For Quad:
Karen Arena
Karen.arena@quad.com
732.407.8510
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SOURCE Jelmar