Quad Wins Multi-Million-Dollar Contract to Print Reader’s Digest
April 04 2023 - 1:00PM
Business Wire
Quad (NYSE: QUAD), a global marketing experience company, is now
the sole printer of the U.S. edition of Reader’s Digest, America’s
fourth largest-circulation magazine. The new, multi-million-dollar
contract spans the next three years.
One of the best-known magazines on American shelves, Reader’s
Digest’s move to Quad streamlines its annual U.S. print run of
almost 20 million copies. Quad’s through-the-line solution,
including a capital investment in two-up binders, gives it all the
resources needed to manufacture and distribute the magazine. This
end-to-end process includes Publishers’ Studio, Quad’s proprietary
workflow solution for issue mapping, which Reader’s Digest has been
using since 2021.
“We are excited about our decision to move Reader’s Digest
printing and distribution to Quad, which provides a full-service
solution and a commitment to becoming a trusted and valued business
partner. In addition, the Quad team managed a difficult and complex
transition seamlessly,” said Mike Garzone, Vice President, Supply
Chain, Trusted Media Brands.
“We’re proud to be working with such an esteemed brand and to
have been able to move all of their production from their previous
printer to our Lomira, Wis., facility in just one month. Even as
Quad expands into growing areas of the marketing experience,
printing continues to be a legacy part of our business. This
frictionless transition is indicative of how Quad does business
everywhere,” said Quad’s Executive Vice President of Manufacturing,
Daren Robarge.
For more than 100 years, Reader’s Digest has been a trusted and
admired storyteller. Its content ranges from inspirational,
feel-good tales from its readers to cutting-edge topics and
investigative journalism. Today Reader’s Digest reaches more than
30 million people across print, digital and social platforms.
About Quad
Quad (NYSE: QUAD) is a global marketing experience company that
gives brands a more streamlined, impactful, flexible and
frictionless way to go to market and reach consumers. Quad’s
strategic priorities are powered by three key competitive
advantages that include integrated marketing platform excellence,
ongoing innovation, and culture and social purpose. The company’s
integrated marketing platform is powered by a set of core
specialties including strategy and consulting, data and analytics,
technology solutions, media services, creative and content
solutions, and managed services.
Serving more than 2,900 clients, Quad has approximately 15,000
people working in 14 countries around the world.
Please visit quad.com for more information.
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Media Contact Karen Arena Quad External Communications
732-407-8510 Karena@quad.com
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