CINCINNATI, Oct. 28, 2021 /PRNewswire/ -- P&G
Ventures, the early-stage startup studio within Procter &
Gamble (NYSE:PG), announced today the call for entries for its next
Innovation Challenge. Entrepreneurs, inventors, and startups who
have a technology-enabled fast-moving consumer goods (FMCG) product
that improves consumers' lives will be eligible to submit to the
Innovation Challenge until November 22,
2021. Those who enter have the chance to be one of three
finalists who will travel to Las
Vegas pitch their idea in person to a panel of expert judges
in Eureka Park during CES 2022, the most influential tech
event of the year. One winner will receive $10,000 and the opportunity to partner with
P&G Ventures to continue developing their product.
The panel of expert judges will include Victor Aguilar, Chief R&D and Innovation
Officer for P&G; Guy Persaud,
President of New Business, P&G; Saeed
Amidi, Founder and CEO, Plug and Play Tech Center; and
Sarah Anderson, Founding Partner,
Vault Fund. The finals will be open to CES registered attendees and
will take place starting at 9am (PT)
on January 6, 2022 in CES's Eureka
Park, the home for start-up companies with breakthrough
innovations. New this year, the Consumer Technology Association
(CTA) will drive additional visibility for the Innovation Challenge
through promotion on the organization's communication platforms
reaching members, exhibitors and attendees.
P&G Ventures is particularly interested in FMCG innovations
in the spaces of non-toxic home and garden, men's and women's
active aging, healthy skin, food preservation and waste reduction,
daily wellness, go-anywhere clean, helping parents and other new
frontiers.
"The P&G Ventures Innovation Challenge has become a highly
anticipated event that celebrates the ingenuity of innovators who
are looking to solve consumer problems," said P&G's
Guy Persaud. "We are delighted to
bring the Innovation Challenge finals back to the floor of CES, the
tech industry's signature event, and think it's perfect that the
finalists will compete in Eureka Park, home of the most exciting
new startups at CES. We are excited to work with CTA to make this
year's Innovation Challenge the biggest one yet."
"The products and services that start-ups create are essential
to America's innovation economy," said Jean
Foster, Senior Vice President of Marketing and
Communications for CTA. "We are pleased to be teaming with P&G
Ventures to amplify the Innovation Challenge and to be hosting the
finals live from CES 2022."
The finalist pitch event will be held at 9:30 am (PT) on Thursday, January 6. The event
will also be live-streamed from CES, and free registration to view
the finals online can be found here.
P&G Ventures will be leveraging the KITE SRM
platform and operating system to accept
submissions at ventureschallenge.com until November
22 from legal residents of the 50 United States and
the District of Columbia. For
more information about how to enter, including contest rules and
regulations, please visit: ventureschallenge.com. To stay
up-to-date on the Virtual Innovation Challenge timing and news,
follow P&G Ventures on LinkedIn and Twitter
About P&G Ventures
Founded in 2015, P&G
Ventures is an early-stage startup studio within P&G that
creates new fast-moving-consumer goods brands and businesses in new
target categories by partnering internally or externally with
entrepreneurs, inventors, visionaries, founders and
start-ups. Over the past two years P&G Ventures has
delivered a strategy to attract partners through an active scouting
program, earned media placements, speaking and participating at
relevant events, presences within P&G's booth at CES and owned
social accounts (Twitter and LinkedIn). P&G Ventures has
embraced Lean principles and metered funding as it moves projects
through the Discovery, Create, Build, and Scale phases of
development. To date we have four brands (Zevo, Kindra,
Bodewell and OPTE) that have entered Build phase, either internally
within P&G or externally with our partner M13's Launchpad.
About Procter & Gamble
P&G serves consumers
around the world with one of the strongest portfolios of trusted,
quality, leadership brands, including Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest
news and information about P&G and its brands.
About CES
CES® is the most influential tech event in
the world – the proving ground for breakthrough technologies and
global innovators. This is where the world's biggest brands do
business and meet new partners, and the sharpest innovators hit the
stage. Owned and produced by the Consumer Technology Association
(CTA)®, CES features every aspect of the tech sector. CES 2022 will
take place in person in Las Vegas,
and digitally, Jan. 5-8, 2022. Learn
more at CES.tech and follow CES on social.
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SOURCE P&G Ventures