Get to the Source This Summer with New Pepto® Diarrhea
May 29 2019 - 8:00AM
Business Wire
Pepto Bismol® is bringing innovation to
the digestive wellness category with NEW Pepto Diarrhea and the
release of Liquicaps
For 100 years, Pepto Bismol has been a go-to for five symptom
digestive relief. Now this iconic brand is introducing a NEW
product focused on diarrhea relief AND a convenient form for your
occasional stomach upset, Liquicaps, just in time for a summer
filled with traveling, cookouts and fun.
Bacteria is a leading cause of diarrhea and it can come from the
food you eat! Unlike other over-the-counter (OTC) diarrhea
treatments that only treat symptoms, Pepto Diarrhea treats
symptoms, coats your stomach AND kills bacteria that causes
diarrhea. Pepto Diarrhea provides fast and effective diarrhea
relief and gets to the source of diarrhea!
Pepto Bismol is also bringing the first form innovation to the
bismuth category in over 25 years with the launch of Pepto Bismol
Liquicaps. This convenient new form provides the same relief as its
liquid counterpart and allows you to take Pepto on-the-go so you
are prepared for any tummy troubles this summer.
“Under the name Bismosal, Pepto Bismol was first invented in the
early 1900s to address a form of cholera that caused severe
diarrhea. In 1919 the product name was changed to Pepto Bismol.
After 100 years of expanding the relief to cover five symptoms, we
are returning to our roots with the launch of a single-symptom
product focused on diarrhea relief,” said Ilonka Laviz, Brand
Franchise Director, North America Digestive Wellness. “Pepto Bismol
has been a trusted product for tummy troubles for a century now,
and with the introduction of Pepto Diarrhea and the Liquicap, we’re
ensuring that there’s a Pepto for every consumer and every
situation.”
Whether it’s a two-week road trip or a second serving of
barbecue, Pepto Diarrhea and Pepto Bismol Liquicaps have you
covered this summer.
About Pepto Bismol
Pepto Bismol is the only leading brand that can provide soothing
relief for five different stomach symptoms: nausea, heartburn,
indigestion, upset stomach and diarrhea. Manufactured by Procter
& Gamble for adults and children 12 years of age and older,
Pepto Bismol is available in multiple forms (regular strength
liquid, ultra strength liquid, LiquiCaps, chewables, and caplets)
and flavors (Cherry and Original). The brand also offers Pepto Kids
Antacid for children 2 years of age and older. For additional
information, please visit www.pepto-bismol.com.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about
P&G and its brands.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190529005263/en/
Alan Danzis, MSL New
York917-580-0585alan.danzis@mslgroup.comMollie
WheelerP&G Personal Health Care North America,
Communications513-622-5572wheeler.mc@pg.com
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