Prime Hospitality Converts Hotels to Prime Hotels & Resorts Brand
March 03 2004 - 10:04AM
PR Newswire (US)
Prime Hospitality Converts Hotels to Prime Hotels & Resorts
Brand Secaucus and Fairfield NJ Radisson Properties Join on March
3, 2004 FAIRFIELD, N.J., March 3 /PRNewswire-FirstCall/ -- Prime
Hospitality Corp. , today announced that the Radisson Hotel &
Suites, Fairfield and the Radisson Suites, Secaucus have converted
to its new upscale, full-service hotel brand, PRIME Hotels and
Resorts. The two properties become the second and third hotels in
the developing brand. The hotels join the PRIME Hotel &
Conference Center- Saratoga Springs, NY, which inaugurated the
brand in January 2003. Both hotels are strategically located in
thriving commercial/suburban northern New Jersey, serving corporate
and meeting customers. Both hotels are also centersfor community
and family functions. Prime will continue to own and manage the
hotels. "The projected return of the economy and the excellent
location of these hotels makes this the right time to step up into
the new brand" says Attilio Petrocelli, the Chairman and CEO of
Prime Hospitality Corp. "Our strategy to build a full-service hotel
brand is blossoming, and it is supported by the excellent service
found in these hotels." Prime plans to convert 12 of their Wyndham
Hotels -- in cities such as San Diego, Seattle, Phoenix, Salt Lake
City and Atlanta -- to the PRIME Hotels & Resorts brand this
spring, for a total of 15 hotels nationwide. The Fairfield hotel,
near the Willowbrook Mall on U. S. Highway 46, minutes from the
Newark Airport, features 140 rooms and 64 suites, with over 15,000
square feet of meeting and banquet space. Riga's is the hotel's
popular, award-winning restaurant, featuring Northern Italian
cuisine. The Secaucus all-suites hotel, situated in the heart of
the Meadowlands' sports and shopping district, features 151
two-room suites, many overlooking the New York skyline, and over
10,000 square feet of meeting and banquet space. The elegant
Sandalwood Restaurant features continental cuisine and its lounge
features a DJ and dancing. Both hotels feature electronic
conveniences like high-speed Internet access and lifestyle
conveniences like indoor pools and fitness centers. The hotels will
participate in the Prime Rewards frequent traveler program. Prime
Hospitality Corp., one of the nation's premiere lodging companies,
owns, manages, develops and franchises more than 250 hotels
throughout North America. The Company owns and operates three
proprietary brands, AmeriSuites(R) (all-suites), PRIME Hotels &
Resorts(sm) (full-service) and Wellesley Inns & Suites(R)
(limited service). Also within Prime's portfolio are owned and/or
managed hotels operated under franchise agreements with national
hotel chains including Hilton, Radisson, Sheraton and Holiday Inn.
Prime canbe accessed over the Internet at
http://www.primehospitality.com/. DATASOURCE: Prime Hospitality
Corp. CONTACT: Jim Gard, Public Relations for Prime Hospitality
Corp., +1-973-882-7639, Web site: http://www.primehospitality.com/
Company News On-Call: http://www.prnewswire.com/comp/133400.html
http://www.prnewswire.com/comp/155593.html
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