Polaris Slingshot Celebrates International Female Ride Day® With ‘Women Behind the Wheel’ Initiative
April 22 2021 - 2:14PM
Business Wire
Houston Event Welcomes Pro Racer Loni Unser to
Celebrate Women Riders & Empower Women to “Just Ride!”
Saturday, May 1, is the 15th annual International Female Ride
Day (IFRD). As a returning partner, Polaris Slingshot is proud to
support its mission to inspire more women to get out and ride. As
part of this celebration, Slingshot today announced its ‘Women
Behind the Wheel’ initiative, an experiential program designed to
create an inviting space for like-minded women who share the same
passion and enthusiasm for driving.
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the full release here:
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Polaris Slingshot x Women Behind the
Wheel (Photo: Business Wire)
Kicking off in Houston, Slingshot’s Women Behind the Wheel
initiative will welcome women and aspiring riders to a full day of
driving. The one-day event will focus on bringing women together
and get them out on the road behind the wheel of a Slingshot.
Guests will have the opportunity to demo the 2021 Slingshot lineup,
ask questions during product walkarounds, and meet female Slingshot
owners. For those interested in testing a manual transmission or
Slingshot’s new paddle shifters, professional racer Loni Unser will
be onsite offering special guidance. Following Houston’s IFRD event
on May 1, Slingshot’s Women Behind the Wheel program will activate
once per quarter in different cities around the country.
“We proudly celebrate the female riding community. As more and
more women are turning to powersports as a recreational hobby, we
want to empower those aspiring riders and welcome them to the
Slingshot community,” said Collett Mazula, Senior Marketing Manager
for Polaris Slingshot. “Over the last several years, we have seen a
steady increase of women buying and driving Slingshots. Women have
always been driving, but gone are the days where the perception is
that they’re only passengers. Now, the driver’s seat calls her
name, as she cruises scenic roads, turns heads downtown, and
customizes it to her style.”
With its open-air cockpit, side-by-side sport bucket seats, the
three-wheel Slingshot has been widely accepted by women around the
country. In fact, when comparing 2019 to 2020, Slingshot saw a 43%
increase of female customers. Contributing to the increase, was the
introduction of Slingshot’s first automatic-like offering, the new
AutoDrive transmission. With no clutch pedal or stick shift,
drivers can operate a Slingshot like any automatic vehicle.
With a growing community of female riders, Polaris is a proud
supporter of International Female Ride Day. Founded by Vicki Gray
of MOTORESS.com, the day is a call-to-action for women to “Just
Ride!” motorcycles. And along with support from companies like
Polaris, IFRD has evolved into a celebration of female powersports
riders, no matter what they ride. From two to three-wheel
motorcycles, to ATVs, UTVs, side-by-sides and more, IFRD recognizes
and encourages women to get out and “Just Ride!”.
Slingshot’s Women Behind the Wheel event in Houston will take
place from 11 a.m. – 5 p.m. CT at Team Mancuso Powersports Gulf
Freeway. Demos will be available throughout, while product
walk-arounds will be held at 1 p.m. and 2 p.m., with a group ride
at 5:30 p.m. For more information on IFRD visit
https://motoress.com/international-female-ride-day. For information
on upcoming Women Behind the Wheel events, visit
https://slingshot.polaris.com/en-us/events/.
Follow Slingshot on social media: Facebook.com/PolarisSlingshot,
@Slingshot on Twitter and @PolarisSlingshot on Instagram. For
information on Slingshot rental locations, visit
Adventures.Polaris.com.
About Polaris Slingshot
Polaris Slingshot, a wholly-owned brand of Polaris Inc. (NYSE:
PII), continues to define the category through style, driving
experience and community with our three-wheeled autocycle. With
AutoDrive and manual transmission options, an open cockpit,
side-by-side seating, 5” drive height and a 2.0-liter 4-cylinder
engine, Slingshot comes in a variety of models that are sure to
make a statement. Step into a Slingshot for an adventurous and
unrivaled experience. Learn more, visit slingshot.polaris.com.
Slingshot is a three-wheeled motorcycle. It is not an
automobile. It does not have airbags and it does not meet
automotive safety standards. Three-wheel vehicles may handle
differently than other vehicles, especially in wet conditions.
Always wear a DOT-approved full-face helmet and fasten seatbelts.
The Driver may need a valid motorcycle endorsement. Drive within
the limits of the law and your own abilities. Read, understand, and
follow your owner’s manual. Never drive under the influence of
drugs or alcohol. Vehicle modifications and use of non-authorized
accessories may void the vehicle warranty. Unless noted, trademarks
are the property of Polaris Industries Inc. © 2020 Polaris
Industries Inc.
About IFRD
International Female Ride Day® is a globally synchronized ride
day for women motorcycle riders and women powersport enthusiasts.
Referred to as a “movement” by its participants, its call to
action, “Just Ride!©” asks women to be on their motorcycles or
powersports vehicles on the first Saturday of May each year.
Created in 2007 by Vicki Gray, a lifetime motorcycling advocate,
road, and race instructor – with the purpose to profile and
highlight the many diverse women enjoying the activity of
motorcycling. Its mission, among several, is to that of building
awareness and parity for women globally across all forms of
motorsport and powersports. IFRD simultaneously encourages other
women to take up the activity. The event is managed under the
MOTORESS® canopy.
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MEDIA CONTACTS Lia Giordano
The Brand Amp 562-489-6504 lia@thebrandamp.com
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